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Two Unique Furniture
URDEZIGN
REFINED RUSTIC, SOFT MODERN
AND ELEGANT CASUAL STYLES
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Furniture
Re-imagined
ithin your first five steps into
URDEZIGN Lugar, it's evident that
the designs are fresh, the energy
is upbeat and the staff is willing to please.
Nearly every one of URDEZIGN's more
than 1,500 furniture designs can be
reimagined in any size or color and for any
layout — thus, URDEZIGN (think: "your
design"). Most are made in the company's
own northern Michigan workshop.
Handpicked craftsmen create other
exclusive designs.
Working with reclaimed
woods before that became
cool, URDEZIGN offers
furniture and other
items supporting today's
popular "refined rustic,
soft modern and elegant
casual lifestyle." The style
niche is focused on pairing
reclaimed woods, live
edge slabs and organic
shapes with modern, linear
furniture design, including
polished and brushed
stainless steel and beveled
or chipped glass. URDEZIGN brings a
progressive twist to old standards of
traditional design.
"Major furniture shows and the DIY
shows on television are showing the
mixture of rustic with modern, rustic with
Tuscan, rustic with Cottage," said Cathy
Pratt, the West Bloomfield store's friendly
professional interior designer. "Customers
are mixing 'soft modern' or 'refined
rustic' in all types of decors, including
traditional. It is becoming mainstream."
Gorgeous dining room tables on
display are made from planks of genuine
Michigan hardwood, much thicker than
mass-produced tables. URDEZIGN's
tables, headboards and footboards show
the variations most appreciated about
real wood, including natural grain and
occasional knots.
If people don't see exactly what they
want in the store or on the company
website, Pratt can advise on mixing and
matching the various bases, tops, woods,
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May 14 • 2015
metals, glasses and finishes to suit their
personal style. A base from one table
can be paired with a top from another,
resulting in a customized new piece. By
contrast, import furniture makers typically
offer one size and color for each product.
Should customers have another idea
entirely for a piece of furniture, Pratt's
motto is simply: "Let's design it together."
Personal service is one key to URDEZIGN's
success. Pratt also makes house calls to
help with the design process.
Wholesale pricing is
another asset.
"Our handcrafted,
solid hardwood and
made-in-Michigan
dining tables are about
half of what name
brand manufacturers
charge," said Ray Ybarra,
the West Bloomfield
store's manager.
Ybarra expects
continued growth
because: "We are
surrounded by some
of the finest hardwoods in America; we
handcraft each piece of furniture with Old
World techniques and everything we make
or that we offer from other American
craftsmen can be customized. Oh, and our
designs make people stop in the tracks
and say, 'Wow!'"
For an optimal shopping experience,
browse Sherwood Studios and URDEZIGN
from 11 a.m.-7 p.m. Monday, Thursday
and Friday; 10 a.m.-6 p.m. Tuesday,
Wednesday and Saturday; and noon-5
p.m. Sunday. 111
URDEZIGN Lugar
6648 Orchard Lake Road
MORE THAN
FURNITURE DESIGNS
Each Design Can Be Reimagined
In Any Size, Color And For Any Layout
Hand-Crafted, Solid Hardwood and
Made-in-Michigan Dining Room Tables
at half the price of name brand manufacturers!
URDEZIGN
LUGAR
West Bloomfield, MI 48322
(248) 825-4495
www.urdezignlugar.com
URDEZIGNLUGAR.com
6648 Orchard Lake Road, West Bloomfield
248.825.4495