`11..*DEZ3c.A1 .eugcvtl Advertisment Two Unique Furniture URDEZIGN REFINED RUSTIC, SOFT MODERN AND ELEGANT CASUAL STYLES 1111111111111IF Furniture Re-imagined ithin your first five steps into URDEZIGN Lugar, it's evident that the designs are fresh, the energy is upbeat and the staff is willing to please. Nearly every one of URDEZIGN's more than 1,500 furniture designs can be reimagined in any size or color and for any layout — thus, URDEZIGN (think: "your design"). Most are made in the company's own northern Michigan workshop. Handpicked craftsmen create other exclusive designs. Working with reclaimed woods before that became cool, URDEZIGN offers furniture and other items supporting today's popular "refined rustic, soft modern and elegant casual lifestyle." The style niche is focused on pairing reclaimed woods, live edge slabs and organic shapes with modern, linear furniture design, including polished and brushed stainless steel and beveled or chipped glass. URDEZIGN brings a progressive twist to old standards of traditional design. "Major furniture shows and the DIY shows on television are showing the mixture of rustic with modern, rustic with Tuscan, rustic with Cottage," said Cathy Pratt, the West Bloomfield store's friendly professional interior designer. "Customers are mixing 'soft modern' or 'refined rustic' in all types of decors, including traditional. It is becoming mainstream." Gorgeous dining room tables on display are made from planks of genuine Michigan hardwood, much thicker than mass-produced tables. URDEZIGN's tables, headboards and footboards show the variations most appreciated about real wood, including natural grain and occasional knots. If people don't see exactly what they want in the store or on the company website, Pratt can advise on mixing and matching the various bases, tops, woods, W 36 May 14 • 2015 metals, glasses and finishes to suit their personal style. A base from one table can be paired with a top from another, resulting in a customized new piece. By contrast, import furniture makers typically offer one size and color for each product. Should customers have another idea entirely for a piece of furniture, Pratt's motto is simply: "Let's design it together." Personal service is one key to URDEZIGN's success. Pratt also makes house calls to help with the design process. Wholesale pricing is another asset. "Our handcrafted, solid hardwood and made-in-Michigan dining tables are about half of what name brand manufacturers charge," said Ray Ybarra, the West Bloomfield store's manager. Ybarra expects continued growth because: "We are surrounded by some of the finest hardwoods in America; we handcraft each piece of furniture with Old World techniques and everything we make or that we offer from other American craftsmen can be customized. Oh, and our designs make people stop in the tracks and say, 'Wow!'" For an optimal shopping experience, browse Sherwood Studios and URDEZIGN from 11 a.m.-7 p.m. Monday, Thursday and Friday; 10 a.m.-6 p.m. Tuesday, Wednesday and Saturday; and noon-5 p.m. Sunday. 111 URDEZIGN Lugar 6648 Orchard Lake Road MORE THAN FURNITURE DESIGNS Each Design Can Be Reimagined In Any Size, Color And For Any Layout Hand-Crafted, Solid Hardwood and Made-in-Michigan Dining Room Tables at half the price of name brand manufacturers! URDEZIGN LUGAR West Bloomfield, MI 48322 (248) 825-4495 www.urdezignlugar.com URDEZIGNLUGAR.com 6648 Orchard Lake Road, West Bloomfield 248.825.4495