Jewish Community Center
of Metropolitan Detroit

Health and
Fitness Fair

Free and open to the community

Sunday, February 8

11 a.m.-2 p.m.
JCC - Oak Park

Thursday, February 12

11 a.m. - 2 p.m.
JCC - West Bloomfield

Introducing the new

Life Plus program

Promoting physical, mental and spiritual

wellness among Metro Detroit's senior

community. A project of the JCC and the

By Design from page 8

Community Foundation for Southeast Michigan

Family Ties

Working with family runs in the family,
say Marcie and Rob Orley, parents of
Matthew and Alex.
"My father, who's 94, and his brother,
who's 90, have been working together
since they were teenagers," said Rob
Orley, who has been in business with his
brother some 30 years.
Matthew and Alex grew up in Detroit's
tight-knit Jewish community and also
spent time living in Norway when their
grandfather, the late David Hermelin,
was appointed ambassador to to that
country. This time and place played a
role in honing their style and taste, Rob
Orley says.
He points out that Matthew and Alex
are to some extent a composition of their
four grandparents: "two very, very pow-
erful grandfathers — David Hermelin
and Joe Orley — and two stylish grand-
mothers — Doreen and Suzanne — who
were very involved:'
They got to know their market early
on. Alex worked at a clothing store called
Peasant in downtown Birmingham dur-
ing high school, and Matthew worked at
Roots.
They found their way to New York
City, with Alex heading to New York
University in 2006 after high school.
Matthew and Samantha moved to the
city in 2007 after a stint abroad in Paris
during his junior and her senior year in
college.
At last check, they were preparing
for a sample sale, buzzing around their
workspace, taking calls and making
notes, surrounded by the colorful wares

Please join us for:

FREE fitness classes and demonstrations

Vendors including Karmanos Cancer Center,
Detroit Baby Drive, Oakland County Health Department,

Jewish Senior Life, JVS, Accredited Home Care,
Veteran Support Care, Sunrise Senior Living,

Synergy Homecare, Keepsake Family Tree Video,
law offices of Wendy A. Hipsky, Jewish Family Service,

Guardian Memorial Society, Veteran Support Care,
Corporate and Community Wellness and more!

Free snacks
Door prizes
Food demonstrations
Live entertainment
And much more!

Supported b

The Jewish Federa

OF NISTROFOLI

Jewish Community Center of Metropolitan Detroit

D. Dan & Betty Kahn Building
Eugene & Marcia Applebaum Jewish Community Campus
6600 W. Maple Road, West Bloomfield, MI 48322
248.661.1000

Jimmy Prentis Morris Building
A. Alfred Taubman Jewish Community Campus
15110 W. Ten Mile Road, Oak Park, MI 48237
248.967.4030

www.jccdet.org

980 9

10

ebruary 5 • 2015

JN

of their own design.
"They always liked fashion, they had
their own style always, and were never
influenced by the crowd:' Rob Orley
says.
And they came to fashion to a large
extent through art, says Marcie Orley.
"It's really a marriage of art and fashion
in their brand:' she explains.
Matthew and Alex attended high
school at Cranbrook Kingswood, a cam-
pus that is home to an art museum, a
historic Arts-and-Crafts-style house and
40-acre garden, among other features.
"To be in a place that was so aestheti-
cally inspiring, every day, they truly ap-
preciated and internalized the beauty that
was around them," Marcie Orley says.
They also come from a family that col-
lects art and spent time at art museums.
Meanwhile, Samantha's family also has
strong roots in both art and fashion. Her
mother and uncle are artists, and her
great-grandparents had a luxury retail
store in Toronto called Creeds.
"My grandfather, who is now 93, was
the first to bring designer brands into
Canada:' she says. "And so I've always
grown up with a deep appreciation of
fashion and style and that world:'
The elder Orleys are enthusiastic
about the trio's work and also their
passion for their brand, which is selling
around the world.
"This is their vision:' Rob Orley says.
"They're great kids, working really, really
hard to build a great brand:'

❑

Orley is not now available in Metro Detroit
stores. Go to www.orley.us to see more.