>> ... Next Generation ...
Entrepreneur offers new take on vitamin business.
SHANNON MACKIE 'SPECIAL TO THE JEWISH NEWS
Adam likes to get on the
roof of his office space in
Royal Oak to catch some
vitamin D (sunshine).
hree years ago, Adam Leeb was
working as an investment banker
in New York City. A graduate of
MIT with a bachelor's degree in
mechanical engineering, Leeb spent much
of his time in the office, which eventually
forced him to look for ways to stay healthy.
As he researched
Leeb discovered the
importance of vitamin
D, which is usually
obtained from exposure
to sunlight, and which
he was lacking in his
Leeb also discovered
that many Americans are deficient in
vitamin D, but just as many are taking a
daily multi-vitamin. This paradox led him to
learn that many of today's vitamins have
not changed in 20 years, despite advances
in science. With this information, Leeb
was motivated to create his own vitamin
product, which eventually became known
as SunDaily Vitamins.
"I'm an engineer, so if I don't find
something I like, I'll build it," said Leeb,
who lives in Royal Oak and attends The
Shul in West Bloomfield. "I found that a
lot of other people were also dissatisfied
with today's vitamin products. Our vitamins
support people trying to perform in their
Leeb began by working with a
nutritionist, and together they created a
new, updated formula that can be easily
absorbed by the body, a unique feature
among current vitamin products.
He was excited about the future of his
hometown — Detroit — and decided to
return home to launch his business.
Jim Meyers, who had met Leeb
in New York, joined his friend
in Detroit as a business partner.
Meyers, a certified personal trainer
and Marine Corps veteran, is
focused on business development.
The company also boasts a roster of
highly qualified advisers, including
Ellen Mowry, assistant professor
of neurology at Johns Hopkins
University; Joel Kahn, director of
Cardiac Wellness for Michigan
HealthCare Professionals and
clinical professor of medicine at
Wayne State University; and Elvis
Plokhooy, director at private equity
firm Clyde Morribrook.
Leeb began his research in
November 2011 and spent two
years on product development and
packaging before he began selling
his product in 2013.
SunDaily Vitamins are currently available
on the company's website, on amazon.
corn, and at local gyms and yoga studios.
His products include high-dose vitamin D, a
multivitamin and fish oil from Iceland.
"Our customers are 'high performers, —
Leeb said. "We want to help them unlock
their vitality and feeling of wellness. This
helps them focus and perform better in all
areas of their lives."
Although the company is relatively new,
Leeb has always had an interest in health.
He is an avid runner and rock climber and is
always looking for ways to improve his diet.
SunDaily Vitamins is gaining new
customers every day, and Leeb and Meyers
have big plans for the future. "We want to
build our brand," Leeb said. "We'd like to
expand nationally and even internationally."
In addition to expansion, Leeb and
Meyers are also focused on giving back.
SunDaily Vitamins is a proud supporter
of Vitamin Angels. For every month of
product sold by SunDaily, 12 months' worth
of vitamins and minerals, or equivalent
dollars, is donated to Vitamin Angels. This
organization helps at-risk populations in
need — such as pregnant women, new
mothers and children under 5 — gain
access to the vitamins and minerals they
To purchase SunDaily Vitamin products, visit
www.sundailyhealth.com , or www.amazon.
com. Contact SunDaily Vitamins at (855)
786-3259 or email@example.com .
Adam packs some vitamins for shipping out of his warehouse.
46 May 8 • 2014
Chai Riders Bikers
Celebrate 20 Years
Chai Riders Motorcycle Club is celebrat-
ing 20 years of riding, doing good works
and shmoozing. Founded in 1994, the
club welcomes Jewish riders for camara-
derie and giving back to the community.
The Chai Riders meet on Sunday morn-
ings for a ride and either breakfast or lunch.
They also meet on Wednesday nights, and
they plan two major trips of several days or
more each riding season. During the off-
season, they hold a Chanukah party, and in
March they present their annual dinner.
The group is dedicated to Holocaust edu-
cation and they support the annual Ride to
Remember, a national event sponsored by
the Jewish Motorcyclist Alliance. The club
has also sponsored authors at the Jewish
Book Fair and has sponsored films at the
Jewish Film Festival.
B'nai B'rith Seeks Donations
For U.S. Tornado Victims
B'nai B'rith International has opened its
Flood, Tornado and Hurricane Disaster
Relief Fund in the wake of the devastating
tornadoes that pummeled the South and
Midwest United States.
More than 30 people in six states have
been killed. Countless have been injured and
the property toll is high. The funds raised
will be used to help communities rebuild.
To help, donate online at the secure web-
bbi-disaster-relief or call (800) 573-9057 to
make a credit card contribution. Or send
a check payable to the B'nai B'rith Disaster
Relief Fund to B'nai B'rith International,
Flood, Tornado and Hurricane Disaster
Relief Fund, 2020 K Street NW 7th Floor,
Washington, DC 20006.
Volunteer For Study On
Early Stage Breast Cancer
Researchers at Beaumont Health System
are seeking volunteers for a clinical
research study to test a vaccine to prevent
recurrence of early stage breast cancer.
Study candidates include those with
low to moderate amounts of the "Human
Epidermal Growth Factor Receptor 2" pro-
tein, commonly referred to as HER2.
Women age 18 and older who have or
have had breast cancer and have completed
treatment for early stage breast cancer may
be eligible to participate.
The study involves the mixing of an exist-
ing FDA-approved drug that stimulates the
immune system with a new drug, NeuVax.
For details, including questions on eligi-
bility, call Beaumont's Cancer Clinical Trial
Office at (248) 551-7695.