>> ... Next Generation ... Bottling Sunshine Entrepreneur offers new take on vitamin business. SHANNON MACKIE 'SPECIAL TO THE JEWISH NEWS N Adam likes to get on the roof of his office space in Royal Oak to catch some vitamin D (sunshine). T hree years ago, Adam Leeb was working as an investment banker in New York City. A graduate of MIT with a bachelor's degree in mechanical engineering, Leeb spent much of his time in the office, which eventually forced him to look for ways to stay healthy. As he researched possible solutions, Leeb discovered the importance of vitamin D, which is usually obtained from exposure to sunlight, and which he was lacking in his office job. Leeb also discovered that many Americans are deficient in vitamin D, but just as many are taking a daily multi-vitamin. This paradox led him to learn that many of today's vitamins have not changed in 20 years, despite advances in science. With this information, Leeb was motivated to create his own vitamin product, which eventually became known as SunDaily Vitamins. "I'm an engineer, so if I don't find something I like, I'll build it," said Leeb, who lives in Royal Oak and attends The Shul in West Bloomfield. "I found that a lot of other people were also dissatisfied with today's vitamin products. Our vitamins support people trying to perform in their daily lives." Leeb began by working with a nutritionist, and together they created a new, updated formula that can be easily absorbed by the body, a unique feature among current vitamin products. He was excited about the future of his hometown — Detroit — and decided to return home to launch his business. Jim Meyers, who had met Leeb in New York, joined his friend in Detroit as a business partner. Meyers, a certified personal trainer and Marine Corps veteran, is focused on business development. The company also boasts a roster of highly qualified advisers, including Ellen Mowry, assistant professor of neurology at Johns Hopkins University; Joel Kahn, director of Cardiac Wellness for Michigan HealthCare Professionals and clinical professor of medicine at Wayne State University; and Elvis Plokhooy, director at private equity firm Clyde Morribrook. Leeb began his research in November 2011 and spent two years on product development and packaging before he began selling his product in 2013. SunDaily Vitamins are currently available on the company's website, on amazon. corn, and at local gyms and yoga studios. His products include high-dose vitamin D, a multivitamin and fish oil from Iceland. "Our customers are 'high performers, — Leeb said. "We want to help them unlock their vitality and feeling of wellness. This helps them focus and perform better in all areas of their lives." Although the company is relatively new, Leeb has always had an interest in health. He is an avid runner and rock climber and is always looking for ways to improve his diet. SunDaily Vitamins is gaining new customers every day, and Leeb and Meyers have big plans for the future. "We want to build our brand," Leeb said. "We'd like to expand nationally and even internationally." In addition to expansion, Leeb and Meyers are also focused on giving back. SunDaily Vitamins is a proud supporter of Vitamin Angels. For every month of product sold by SunDaily, 12 months' worth of vitamins and minerals, or equivalent dollars, is donated to Vitamin Angels. This organization helps at-risk populations in need — such as pregnant women, new mothers and children under 5 — gain access to the vitamins and minerals they need. ❑ To purchase SunDaily Vitamin products, visit www.sundailyhealth.com , or www.amazon. com. Contact SunDaily Vitamins at (855) 786-3259 or support@sundailyhealth.com . Adam packs some vitamins for shipping out of his warehouse. 46 May 8 • 2014 Chai Riders Bikers Celebrate 20 Years Chai Riders Motorcycle Club is celebrat- ing 20 years of riding, doing good works and shmoozing. Founded in 1994, the club welcomes Jewish riders for camara- derie and giving back to the community. The Chai Riders meet on Sunday morn- ings for a ride and either breakfast or lunch. They also meet on Wednesday nights, and they plan two major trips of several days or more each riding season. During the off- season, they hold a Chanukah party, and in March they present their annual dinner. The group is dedicated to Holocaust edu- cation and they support the annual Ride to Remember, a national event sponsored by the Jewish Motorcyclist Alliance. The club has also sponsored authors at the Jewish Book Fair and has sponsored films at the Jewish Film Festival. B'nai B'rith Seeks Donations For U.S. Tornado Victims B'nai B'rith International has opened its Flood, Tornado and Hurricane Disaster Relief Fund in the wake of the devastating tornadoes that pummeled the South and Midwest United States. More than 30 people in six states have been killed. Countless have been injured and the property toll is high. The funds raised will be used to help communities rebuild. To help, donate online at the secure web- site https://donatenow.networkforgood.org/ bbi-disaster-relief or call (800) 573-9057 to make a credit card contribution. Or send a check payable to the B'nai B'rith Disaster Relief Fund to B'nai B'rith International, Flood, Tornado and Hurricane Disaster Relief Fund, 2020 K Street NW 7th Floor, Washington, DC 20006. Volunteer For Study On Early Stage Breast Cancer Researchers at Beaumont Health System are seeking volunteers for a clinical research study to test a vaccine to prevent recurrence of early stage breast cancer. Study candidates include those with low to moderate amounts of the "Human Epidermal Growth Factor Receptor 2" pro- tein, commonly referred to as HER2. Women age 18 and older who have or have had breast cancer and have completed treatment for early stage breast cancer may be eligible to participate. The study involves the mixing of an exist- ing FDA-approved drug that stimulates the immune system with a new drug, NeuVax. For details, including questions on eligi- bility, call Beaumont's Cancer Clinical Trial Office at (248) 551-7695.