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March 06, 2014 - Image 24

Resource type:
The Detroit Jewish News, 2014-03-06

Disclaimer: Computer generated plain text may have errors. Read more about this.

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-•••• ■-■



... ■■ •••••"

Bead Works
, building

It Doesn't Have

To Cost A fortune...

Only Look Like It!

Bead Works prepa res to close after
30 years.

Complete kitchen and bathroom

remodeling as well as furniture

Shannon Mackie

design and installations including

Special to the Jewish News

granite, wood and other materials.


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Monday, March 10, 2014 at 6:00PM Eastern

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arch 6 • 2014

• •

arch marks the end of an
era for Bead Works — a
historic and one-of-a-kind
business in Franklin.
Bead Works opened more than
30 years ago when two friends, Ida
Joyrich, a Holocaust survivor, and
Ghinda Marrich became empty nest-
ers and decided to turn their passion
for art and beading into a business.
The store, which features unique
beads from around the world, jewelry-
making classes, jewelry repair and a
jewelry boutique, will close March 8.
The store is the oldest retail business
in Franklin and appeals to both craft-
ers and fine jewelry shoppers.
"It's almost like two stores in one
said Nomi Joyrich, Ida's daughter and
the store's current owner. "Serious jew-
elry makers love the unique beads we
carry; we offer many beads that you
can't find anywhere else. And, many
people come to us for our premade
and custom jewelry. We're often their
alternative to fine jewelry or depart-
ment stores:'
Nomi learned jewelry making from
an early age, but it wasn't until she
was in college that Ida and Ghinda
opened Bead Works. She often helped
out in the store during weekend visits,
but eventually moved to Seattle and
became a school social worker. She
originally had no plans to make a
career in the family business.
When her mother called in 2002 and
said she was ready to retire but didn't
want to close Bead Works, Nomi was
already thinking about returning to
Michigan with her family.
"It was a great solution;' Nomi said.
"I wanted to raise my kids closer to
family, and I was looking for a job that
was more flexible:'
After Nomi took over Bead Works,
Ida continued to work for the company
as a bookkeeper. Kathy Mamat, who
has managed the store for more than
24 years, continued in her role.

Eden and Ava Joyrich and their
grandmother Ida Joyrich

"It's the most fun job I've had:' Nomi
said. "I get to be artistic and creative
all day long. Kathy continually inspires
me, and our customers have become
good friends:'
Nomi made the difficult decision to
close the store because she faced tough
competition from online retailers and
wholesale shows. But, she'll continue
to teach private classes and workshops
and offer jewelry repair services.
"Bead Works is a really special
place Nomi said. "The store became
sort of a community hub. Our cus-
tomers are like members of our own
family; we know everyone's life story.
So many of our customers cried when
they heard we were closing:'
Although Bead Works will soon
close, the Joyrich family legacy con-
tinues in the next generation. Both of
Nomi's daughters — Eden and Ava
— are jewelry makers, and one of her
daughters recently made and sold jew-
elry to benefit Relay for Life as part of
her bat mitzvah project.
All of Bead Works' inventory, struc-
tures, displays and jewelry are on sale
now through March 8. The store is
located at 32751 Franklin Road.
To request jewelry repair or a private
class, contact Nomi at (248) 855-5230
or beads@franklinbeadworks.com.
Nomi and her family live in
Farmington Hills and attend Temple
Kol Ami in West Bloomfield.

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