Trifles 3pecialty Cakes * Cupcakes * Chocolate
"k2

ECONOMY

(

"Trifles cakes and pastries are not only gorgeous,
they are mouthwatering! Every occasion I have to
order cakes, I order from Trifles!"

- Annabel Cohen

The Best Of Wedding
Cakes and Desserts!

HERE AND NOW

here Comes Your Man

Award-Winning Artistry,
Culinary Excellence,
Value and Taste!

New local boutiques, businesses and
brands you may not know — but should.

By Lynne Konstantin

Check out the website for more information!

www.triflescakes.com
248-698-1800

Daguanno knew that pro-
T om
posing to his girlfriend (she said

Open
Days

Commerce Road
West Bloomfield

6585

Wedding and Event Planner

Perfection made simple

6405 Tamerlane Drive
West Bloomfield, Michigan 48322
Office: 248.626.3421 • Cell: 248.535.0402
andrea@andreasolomon.com • andreasolomon.com

1891110

G RI N ST E I N

JEWELRY

DESIGN

162 South Old Woodward
Birmingham, MI
www•grinsteinjewelry.com
248.647.4414

Grinstein Jewelry & Design.
Exquisite gemstones and
one of a kind designs.

18ky gold ring with .75ct champagne pyramid diamond. Made in our Ml studio.

1880690

---7,

• -•

,

1

,,,,„ iter-Ir.
, 7 ,..‘, gig, :1
ili,1 Jei

tlig "

1 •

. -....4,00.::Ftp.I.Lig.rpli.fregpli*

Year-Round Swim Lessons!

Beat the winter blues
in our 90 degree pools!

At Goldfish, we start our swimmers at 4 months old!
Your children are never too young to begin learning
essential life skills they will carry wit hem forever.

IM P

4 months - 12 years of age
4:1 student-to-teacher ratio
30-minute weekly lessons

--

Our pools are 90 degrees!

Locations, times
times & details can
be found on our website:

goldfishswimschool.com
El LIKE US on Facebook!

goldfish

1874860

34 February 2014

1 RED TffitrilD

yes) would change his life. But not
quite the way he imagined.
Daguanno, a Grosse Pointe na-
tive with a background in film and
graphic design, wanted to invest in a
beautifully crafted custom suit for his
wedding. He enlisted the help of Max
Schmidt, his best man (and friend
since third grade), who was running a
small tech firm in Chicago, to research
fabrics and tailoring.
"Everywhere I looked for custom
measurements, the price was pretty
high," Daguanno says."And if the price
was lower, the quality went with it'
The pair, both 26, directly con-
tacted a handful of Italian fabric mills,
renowned for their luxurious wool
flannels, linens, silks and more —
eliminating the cost-adding American
sales reps. They formed an LLC to
work with the vendors and created
their own suits for the wedding party.
The exquisite results propelled Da-
guanno to convince Schmidt to leave
Chicago, which he did without much
coaxing, so the friends could work full
time as custom clothiers for men.
Their business, 1701 Bespoke, of-
ficially launched late in 2012. Bespoke
is a British term that referred to men's
clothing that was measured, cut and
tailored on the premises. A looser,
more modern idea is that the fabric
is cut to a specific pattern for a client
— similar in ways to women's haute
couture.
"We've been interested in style
and menswear for a long time. When
we were younger, we thought it was
shallow to worry about our appear-
ance,"Schmidt says."As we got older,
we started thinking about how we
were presenting ourselves and how
we wanted to be perceived. The way
I look is a snapshot for everyone who
first meets me:'
The partners have devoted
themselves to learning to measure
impeccably, understanding how a
suit is meant to fit and all the details
that entails. After measurements have
been taken and fabrics have been
chosen, the fabric and pattern are
cut in Europe, then go to a local tailor
before coming back to 1701 for final
pinning and markings.
"Having an eye for design trans-
lates into the world of menswear,"
Daguanno says."When we are fitting
someone for a garment, we under-
stand how the proportions work, how

it will lay on the body and how to take
it from two-dimensional to three-
dimensional'
Adds Schmidt,"There is some-
thing very special about putting on
a custom suit, especially if you are
accustomed to wearing clothing off
the rack. There's no describing the
difference in how that feels'
When a first-time client comes in,
Daguanno and Schmidt first recom-
mend a navy, charcoal and/or gray
suit before getting into more spe-
cialized styles, like pinstripes. 1701
Bespoke also offers custom jackets,
trousers, shirts and overcoats, and
plans to expand into other menswear
and accessories.
In addition to guiding clients
toward what suits their build and style
the best — single-breasted or double-
breasted, pleats or no pleats — 1701
offers any number of sartorial details,
including full-canvas construction,
handsewn buttonholes, felt-lined col-
lars and, in a nod to Italian tradition, a
handbraided flower loop behind the
lapel.
Also in a nod to tradition, this one
local, and as a proclamation of their
investment in the city of Detroit, the
1701 in their name refers to the year
the city was founded. Testing the
waters last October, 1701 Bespoke
opened a highly successful three-
month pop-up shop in the First
National Building; the pair currently
works out of office space in Detroit's
Chrysler House while looking for a
permanent storefront Downtown.
"We love being in Detroit,"Schmidt
says. "We wanted to reflect the
authenticity of the city in our brand,
and we want to be a part of this re-
vitalization that's happening. We are
proud of where we are from'

1701 Bespoke suits start at $727. Schedule an
appointment with 1701 Bespoke by visiting
1701bespoke.com or calling (313) 444-3680.

www.redthreadmagazine.com