>> ... Next Generation .••
Ari Techner from page 31
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Oregon. His college classmate Jeff
McCoy was fine-tuning his knack
for grinding golf clubs. While in high
school, McCoy bought a grinder from
a hardware store and, while in college,
would apply his skill to improve his
friends' clubs.
"Jeff would visit me in Oregon,
and we would talk about making
and selling a better golf club,"
Techner says. "Neither of us thought
this would get as big as it has. We
thought it would be a sideline as we
were working as golf pros."
In their first week, they had orders
for 250 wedges. They quit their jobs
and have been making and selling
clubs ever since. Cristie Kerr, one of
the top golfers on the LPGA Tour,
uses Scratch Golf wedges. In 2012,
the company's sales totaled $1.5
million.
Scratch Golf's competitive edge
is its customized approach, says
Techner.
"We shape our clubs by hand to
fit your game," he says. "Some are
designed for golfers who hit the ball
steep, others for those who hit the
ball low. We can also work a different
bias if you tend to hit the ball left or
right. Most other companies just get
the finished club heads from Asia and
shaft them up."
While Scratch Golf has customers on
various pro tours, Techner says, "Frankly,
I think we can help the mid-to-high
handicappers more than we can a low
handicapper. The high handicappers
tend to do the same thing wrong
almost every time, so you can set their
club up to fight against that tendency.
The best players can make anything
work. They might save a stroke a round
with custom clubs, which is a big
deal, since it's a lot of money. A high
handicapper might start playing five or
six shots better with custom clubs."
Techner says golf club fittings have
come a long way in the last few years.
Scratch Golf uses a $15,000 high-tech
machine to analyze golf swings. "If you
get the right equipment, and you're not
fighting it every time, it makes the game
so much easier and more enjoyable,"
he says.
The Scratch Golf sales office and
fitting studio at 27723 Woodward in
Berkley is open Monday through Friday
from 11 a.m. to 4 p.m. For more about
the company and its products, visit
www.scratchgolf.com .
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NEXTGen Connect to hold seminar for job seekers.
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1864250
T
o introduce NEXTGen
Connect, a new program
for college students and
grads seeking internships
and employment opportunities and
for local employers looking to hire
young talent, the Jewish Federation
of Metropolitan Detroit will hold a
networking seminar Monday, Dec.
23, from 1-3 p.m. at the Max M.
Fisher Federation Building, 6735
Telegraph Road, Bloomfield Hills.
Registration will begin at 12:30.
Participants in the seminar will get
tips on resume writing, interviewing
and tapping into the power of
social media to land jobs in their
fields of choice. Career counselors
from JVS as well as HR managers
from Benzinga, Chalkfly and Lear
Corporation will be on hand to offer
insights into what employers look
for when hiring interns and young
employees. Professional staff will
also be available to work one-on-
one with students on their resumes.
NEXTGen Connect is a program
of NEXTGen Detroit, a division of the
Jewish Federation of Metropolitan
Detroit. "Its mission is to connect
college students with internships in
the field of their interest and to help
start up careers for those seeking
permanent employment," explains
Amy Brody, program coordinator.
Working one-on-one, NEXTGen
Connect offers guidance,
advice and assistance to job
applicants, helping them produce
polished, effective resumes, hone
interviewing skills, set career goals,
and network, connect and find
their fit in the business community
Students who are currently in
college and recent graduates are
eligible to register for the program.
The majority of internships
currently available are paid
opportunities in a wide range of
fields, from business to medicine
and marketing to nonprofit work.
Internships vary in length of time,
hours and pay. New internships are
posted weekly.
NEXTGen Connect is now actively
seeking students who are looking for
summer internships, "NEXTGeners"
looking for employment in the Metro
Detroit area, as well as companies
and individuals offering internship
opportunities.
For information, call Amy
Brody at (248) 203-1486 or visit
csinternships.org .
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