>> ... Next Generation ...
Chroma Tattoo shines
in West Bloomfield.
SHANNON MACKIE I SPECIAL TO THE JEWISH NEWS
est Bloomfield Jewish business owner and
photographer Jaime Levey sports eight
tattoos, and she wants to make tattooing
Illip more acceptable in the Jewish community.
As co-owner of Chroma Tattoo, Levey is in the perfect
position to do just that. Chroma opened at the corner of
Northwestern Highway and 14 Mile Road more than a year
ago, and the business has received a warm welcome in the
community, from both Jewish and non-Jewish residents alike.
Levey graduated from
Brooks Institute in Santa
Barbara, Calif., with a degree
in professional photography;
a field in which she worked
for several years before being
laid off. At the same time,
her partner, Tom Salwoski,
an artist with 18 years of
experience in tattooing,
was looking for a new job.
Together, they teamed up to
Chroma is the only tattoo
studio in West Bloomfield and has attracted people from as
far away as Traverse City. "We started from scratch," Levey
said. "It began as a business proposal on paper and we
built it into the studio you see now. We are very proud to
see what has become of our hard work, and the community
of West Bloomfield has made us feel very much at home."
Levey and Salwoski, both of Milford, wanted Chroma to
be different from most other tattoo studios. The business
has a spa-like atmosphere, and all tattoos are custom drawn
by the artists working there. Levey manages the business
aspect of the studio, while Salwoski and several other artists
provide the tattoo services.
"Each tattoo that we do is unique," Levey said. "For us,
it's all about the art. Our artists love to work with clients;
they're very helpful and go to great lengths to design just
the right tattoo for our customers."
Since opening Chroma, Levey has found that many people
in the Jewish community are curious about tattoos and
much more accepting than they have been in the past.
"Many religions believe that the body is sacred, yet have
traditionally accepted tattooing," Levey said. "Today, tattoos
are so common; they're much more welcomed than they
used to be. It's important that we make our own choices."
Laura Solomon of West Bloomfield already had nine
tattoos when an acquaintance referred her to Chroma.
Solomon got her 10th tattoo done at Chroma and raves
about her experience.
"The studio is so beautifully decorated and immaculately
clean," she said. "The staff is very professional and
By contrast, Carol Feldman, also of West Bloomfield,
had no intention of ever getting a tattoo when curiosity
What was the
you received about
people who had
more or less money
How does this message
impact your life today?
An example of a Jewish-themed tattoo
brought her to Chroma shortly after the studio opened.
However, Feldman, who attends Adat Shalom Synagogue
in Farmington Hills, walked out with a tattoo honoring her
"It is one of the most beautiful places I've ever been,"
Feldman said. "Tom and Jaime are lovely people. Chroma is
the only place I trust; I recommend it to everyone."
Levey and Salwoski have an open-door policy at Chroma
and often answer questions from curious members of the
Jewish community. Not all of them end up getting tattoos,
but Levey and Salwoski say they enjoy the dialogue.
"Most people that we talk with are just interested in why
we tattoo; they rarely ever tell us not do to it," Levey said.
"Most of the comments we receive are positive."
Looking to the future, Levey and Salwoski hope to
continue their success. "We want to keep growing and
potentially expand," Levey said. "We plan to stay in West
Bloomfield as long as we can."
In addition to running Chroma, Levey continues to work
as a freelance photographer, specializing in product and
commercial photography. More information about her work
is available at jmlproductionsinc.com .
For those curious about tattooing, the Chroma website
offers photographs, a virtual tour, frequently asked questions
and much more information.
"We always say that Chroma is not your typical tattoo
shop," Levey said. "You have to just come in to see why." E
When we talk about bias,
it is important to reflect
on our own biases and
understand where they
The Anti-Defamation League
100 Years of Fighting Hate.
Our mission remains as important
today as ever!
April 25 • 2013