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West Bloomfield High student filmmakers Adam Cooper, Chris McClellan and
April 12 • 2012
ach year, more than 10,000
young people, ages 16 to 25,
die as a result of alcohol use.
Two West Bloomfield High School
students, Adam and Daniel Cooper,
have created commercials to warn
middle school students about the
dangers of underage drinking as part
of a contest sponsored by the non-
profit Courageous Persuaders.
Each year, Courageous Persuaders
challenges high school students to
create a TV commercial to educate
middle schoolers about the dangers
of underage drinking. In 2007, the
Detroit Auto Dealers Association
(DADA) became the primary spon-
sor followed the next year by the
Michigan Secretary of State.
The Coopers, twin juniors at West
Bloomfield High who are members
of Temple Israel, have been making
films since age 5, when they made
their first movie at summer camp.
They learned about the competition
through their school.
Both of their entries have made
the cut of 60 finalists for online judg-
ing for the State Farm Fan Favorite
Award. You can watch the videos
and vote for them online at bit.ly/
HCyHUg. Dead End, entry No. 10 on
the site, is Adam's film. "I have heard
too many stories about people get-
ting hurt from alcohol and drugs, and
this was a great opportunity to warn
middle schoolers to stay away:' Adam
There Are No Second Chances,
No. 44 on the site, is Daniel's entry.
"I came up with the idea for mine
when I was considering the fact that
often times kids and adults act as if
they can just rewind and undo their
actions:' Daniel said.
Both of the films star younger
brother, Josh, a seventh-grader at
Orchard Lake Middle School. Proud
parents are Mike and Beth Cooper.
The Coopers are no strangers to
filmmaking. They also wrote and
directed the Orchard Lake Student
Film Festival's comedy, L.U.C.K.,
which was named a "Best of Show"
recipient at the Michigan Student
Film and Video Festival as well as the
Orchard Lake Film Festival. The film,
produced by fellow West Bloomfield
High School student Chris McClellan,
will be shown on the winners' reel at
the DIA on Saturday, April 28.
Both Adam and Daniel say they
plan to pursue careers in filmmaking.
"I could never see myself doing any-
thing else Daniel said.
Voters have until May 1 to choose
their favorite Courageous Persuader
finalist online. The grand prize-
winning commercial will be broadcast
on TV, and top entries will be shown
at NAIAS Education Day: A World of
Opportunities at the North American
International Auto Show as well as
at Secretary of State offices across
Winning filmmakers win scholar-
ships, and if either Adam or Daniel win,
West Bloomfield High School would
receive $2,500 as well. ri