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>> cover story
There's An App For That!
Local brothers' jacAPPS business rolls out
more than 500 mobile apps.
Wendy and Rabbi
Yedwab found the
Rabbi Jason Miller I Columnist
move from the East
Coast to the Midwest
n what could have easily been mis-
to their liking.
taken for a scene from HBO's Curb
Your Enthusiasm, two brothers sit at
a conference room table in Southfield,
amid a small collection of iPhones and
iPads, bouncing ideas off each other for
mobile applications that could improve
One brother says it would be cool if
they created an app that would replay the
rabbi's sermon just in case you dozed off
in the middle. The other suggests they
create an app that allows congregants to
choose High Holiday seats by selecting
the seats before the holiday and making
a donation right from their cell phone.
They share a brotherly laugh as they
reflect on one's seat-saving tradition of
draping tallitot (prayer shawls) over the
rows of seats at Temple Israel in West
Bloomfield for the entire family.
With one look, these brothers seem
to intuit that they've found a need for
another app. This look is one that no
doubt has flashed from one to the other
countless times in the past few years
When there's a need for something to be
available on a mobile phone, Fred and
A Perfect Fit
Paul Yedwab's 25 years at Temple Israel
blend innovation, music, a feeling of family.
Ronelle Grier I Contributing Writer
CONTINUED ON PAGE 22
Right: Paul and Fred Jacobs started
jacAPPS three years ago and have
created 500 apps so far.
t was a Shabbat Unplugged unlike any other as more than
1,000 people gathered to honor Rabbi Paul Yedwab for 25
years of service at Metro Detroit's largest Reform congrega-
tion. The service opened with a song by the Teen Tefillah Team,
a singing troupe of temple teenagers.
The Friday night service on Nov. 18 was part of a weekend
celebration named "Yedstock," a play on the Woodstock Music
Festival and in reference to Yedwab's love of music. It was a fam-
ily affair, with participation from members of Yedwab's own
family as well as from Temple Israel's clergy and congregants.
Yedwab's father, Rabbi Stanley Yedwab, who now lives in
Seattle, helped the 70-year-old congregation honor his son by
giving the sermon. Yedwab's older daughter, Ariella, talked about
the guidance she received from her parents. Younger daughter
Zoe sang a solo with the Teen Tefillah Team, while son Jesse
sang the Hashkiveinu. Paul's wife, Wendy, an original member of
the adult Tefillah Team, and Zoe lit the Shabbat candles.
Rabbi Marla Hornsten gave Yedwab credit for introducing
her to Sheldon, her husband of nearly 10 years. Even before
she arrived at Temple Israel in 2000, Yedwab had started his
campaign to fix the would-be couple up. Each was resistant:
Sheldon feared the mishegas of dating a rabbi, while Marla
thought Sheldon was way too old, but Yedwab was undeterred.
"In typical Yedwab fashion, he was persistent, and put us on
a committee together, and well, that was that!" she said.
1942 - 2011
A Strong Pull
Yedwab had just graduated from Hebrew Union College-Jewish
Institute of Religion in New York when he was invited to join
the Temple Israel staff in 1986. What attracted Yedwab and
his wife was not the Michigan weather, but the warmth of the
clergy and congregants.
CONTINUED ON PAGE 8