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theJEWISHNEWS.com

$2.00 DEC. 8-14, 2011 / 12-18 KISLEV 5772
A JEWISH RENAISSANCE MEDIA PUBLICATION

»High End, Budget Friendly

NCJW opens its ReDesign Home Consignment store featuring
furniture, artwork and more in Royal Oak. See page 7.

»All Work, All Play

Mother-son owners of Toyology in West Bloomfield focus on
"toys that teach." See Gift Guide, page 26.

» Taking It To The 'Hoods

DETR JEWISH NEW

metro

DSO's Slatkin talks about neighborhood concerts, the orchestra
and his life. See page 45.

NCJW's ReDesign store on Woodward

>> cover story

There's An App For That!

Local brothers' jacAPPS business rolls out
more than 500 mobile apps.

Wendy and Rabbi

Yedwab found the

Rabbi Jason Miller I Columnist

I

move from the East

Coast to the Midwest

n what could have easily been mis-

to their liking.

taken for a scene from HBO's Curb
Your Enthusiasm, two brothers sit at
a conference room table in Southfield,
amid a small collection of iPhones and
iPads, bouncing ideas off each other for
mobile applications that could improve
Jewish life.
One brother says it would be cool if
they created an app that would replay the
rabbi's sermon just in case you dozed off
in the middle. The other suggests they
create an app that allows congregants to
choose High Holiday seats by selecting
the seats before the holiday and making
a donation right from their cell phone.
They share a brotherly laugh as they
reflect on one's seat-saving tradition of
draping tallitot (prayer shawls) over the
rows of seats at Temple Israel in West
Bloomfield for the entire family.
With one look, these brothers seem
to intuit that they've found a need for
another app. This look is one that no
doubt has flashed from one to the other
countless times in the past few years
When there's a need for something to be
available on a mobile phone, Fred and

A Perfect Fit

Paul Yedwab's 25 years at Temple Israel
blend innovation, music, a feeling of family.

Ronelle Grier I Contributing Writer

CONTINUED ON PAGE 22

Right: Paul and Fred Jacobs started

jacAPPS three years ago and have

created 500 apps so far.

Brett Mountain

t was a Shabbat Unplugged unlike any other as more than
1,000 people gathered to honor Rabbi Paul Yedwab for 25
years of service at Metro Detroit's largest Reform congrega-
tion. The service opened with a song by the Teen Tefillah Team,
a singing troupe of temple teenagers.
The Friday night service on Nov. 18 was part of a weekend
celebration named "Yedstock," a play on the Woodstock Music
Festival and in reference to Yedwab's love of music. It was a fam-
ily affair, with participation from members of Yedwab's own
family as well as from Temple Israel's clergy and congregants.
Yedwab's father, Rabbi Stanley Yedwab, who now lives in
Seattle, helped the 70-year-old congregation honor his son by
giving the sermon. Yedwab's older daughter, Ariella, talked about
the guidance she received from her parents. Younger daughter
Zoe sang a solo with the Teen Tefillah Team, while son Jesse
sang the Hashkiveinu. Paul's wife, Wendy, an original member of
the adult Tefillah Team, and Zoe lit the Shabbat candles.
Rabbi Marla Hornsten gave Yedwab credit for introducing
her to Sheldon, her husband of nearly 10 years. Even before
she arrived at Temple Israel in 2000, Yedwab had started his
campaign to fix the would-be couple up. Each was resistant:
Sheldon feared the mishegas of dating a rabbi, while Marla
thought Sheldon was way too old, but Yedwab was undeterred.
"In typical Yedwab fashion, he was persistent, and put us on
a committee together, and well, that was that!" she said.

it
Printed

Mich

1942 - 2011

Covering and
Connecting
Jewish Detroit
Every Week

A Strong Pull
Yedwab had just graduated from Hebrew Union College-Jewish
Institute of Religion in New York when he was invited to join
the Temple Israel staff in 1986. What attracted Yedwab and
his wife was not the Michigan weather, but the warmth of the
clergy and congregants.

CONTINUED ON PAGE 8

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