GjiDE*2010
the Season...
It's In The Cards
A former Detroiter mixes local and
Parisian color from the past in a
new line of greeting cards.
On Our Finest Fashions
from Around the World!
Suzanne Chessler I Special to the Jewish News
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nnie Frank, longtime buyer
for the Bloomfield Township
women's clothing store
Roz & Sherm and now relocated to
California, is working with vintage
photos found at home and in French
shops to enhance catchy messages,
some by notables and some original.
Projects are in partnership with
Frank's sister-in-law, graphic designer
Julie Frank, as they work under the
company name Frankly Speaking
Vintage Greetings.
"I could plotz ... I think I've peeled
at least a thousand potatoes:' the
woman on a Chanukah card cover
says. "Why did I say I'd make latkes
for the whole mishpocheh!" the inside
continues.
The image is of a woman from an
earlier century, and it was found dur-
ing a fashion-buying trip.
"I was a Roz & Sherm buyer for 30
years and traveled to Paris twice a
year:' says Annie Frank, 60, niece of
the storeowners."I became obsessed
with vintage photographs in France
and collected tons of them."
Frank also found tons of family
photos taken in Detroit, and they
seemed to extend the idea for the
cards that feature vintage designs.
"We have a great family history in
Detroit,' explains Frank, a Wayne State
University graduate who taught in the
city and had an embroidery shop in
Southfield. "My relatives came to the
area at the time of the Civil War."
Among the 90 cards already in the
line is one with Frank and her great-
grandfather Zell Goldsmith, facing a
serving of cake. Goldsmith, a founder
of the Mullet Street Shul in Detroit,
owned an apparel shop in the city dur-
ing the 1920s and 1930s.
"What is this ... why does she get
all the frosting?" the man asks on
the cover of the card."... Because it
doesn't go with the fresh-squeezed
wheatgrass juice we made you for your
birthday:' the inside reads.
On the outside of a card congratu-
lating parents on the birth of a child,
a little girl says,"Mazeltov!" while the
inside says: "That's a pretty fabulous
new baby you've got!"
Others with Yiddish words include a
birthday card, whose front cover reads:
"All she ever does is kvetch ... These
pants are such shmatas!""You're only
young once, but you can be immature
for a lifetime!" reads the inside.
An apology card pictures a group of
friends in conversation: "Oy vey! Do
not use a hatchet to remove a fly from a
friend's forehead ... Enough already!"
Inside, the message is, "Sometimes I
get carried away. So sorry!"