I
Health & Fitness
SPORTS
Sports Advantage
World Cup is a showcase for change.
Steve Stein
Special to the Jewish News
M
atthew Crawford enjoyed an
opportunity of a lifetime in
South Africa during the World
Cup soccer tournament. As a bonus, he
earned class credit.
Crawford, a 2006 Novi High School
graduate and 2010 Michigan State
University grad, was part of a group of
students and staff from Georgetown
University's sports industry manage-
ment master's program that went on a
12-day trip to South Africa for a class
on the World Cup and global sports
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hen your mom moves to The Park at Trowbridge,
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economics and social
responsibility.
The class delved into
the increased use of
sports as a catalyst for
social change. South
Africa was a perfect
place to observe what
Matthew
sports can do to heal
wounds because of its
Crawford
history of racial, cul-
tural and class divides.
Besides becoming immersed in
South African culture and hearing from
executives of global organizations, the
14-member group from Georgetown
attended the U.S. vs. England and U.S.
vs. Slovenia soccer games. They stayed
at the University of Pretoria's Gordon
Institute of Business Science in down-
town Johannesburg.
While in South Africa, Crawford was
struck by the power sports can have on
people, and the divergent socio-eco-
nomic conditions in the country.
"Some areas looked like nice parts of
the U.S. But in the slums, people had
nothing," he said.
Executives talked to the Georgetown
group about the relationship sports can
have to social responsibility, philanthro-
py, entrepreneurship and community
and economic development.
Among those making presentations
were the U.S. Soccer Federation, FIFA
World Cup Office, ESPN, Visa, Coca-Cola,
Sony, Nike, Nike South Africa, Octagon
Worldwide, NBA International, Sports
Illustrated, Soccer United Marketing and
the Georgetown Alumni Association of
South Africa.
Crawford was impressed with how
NBA International and Nike South
Africa are trying to use sports to
"inspire, educate and enable people to
lead them to a safe and more productive
life."
The students used online social
networking sites and online video
streaming to communicate about the
trip while they were in South Africa.
To read their blogs, which include
Crawford's observations, go tohttp://
digitalcommons.georgetown.edu/blogs/
sim/
Fast Ride
Veteran cyclist Jan
Jacobs-Walt of
Beverly Hills earned
a silver medal in the
40K race in her age
group (50-54)at the
Michigan State Time
Trial Championships at
Jan Jacobs-
Hines Park in Dearborn
Walt
Heights.
Her time was 1:12:01. Her lifetime
best clocking in the event was 1:08:25
in 2003.
Walt has earned three gold med-
als, four silver medals and one bronze
medal in cycling events. She's qualified
for four and competed in three world
duathlon championships (1996, 1999
and 2002.)
A duathlon consists of two running
legs and one cycling leg. It's different
than a triathlon because it does not have
a swimming leg.
Jewish Football
There's still time to sign up for the Jewish
Football League's sixth fall season. Signup
deadline is Aug. 28.
Touch football games will be played
Sunday mornings in Farmington Hills
starting Sept. 12. The eight-week regular
season will be followed by two weeks of
playoffs.
"We've had six teams in the fall league
the last few years. We'd love to have eight:'
said league spokesman Adam Ellis.
Players must be 30 and older and Jewish.
Contact Ellis at oneadamse@aol.com .
Send sports news to sports@thejewishnews.
corn.
She'll be too busy rediscovering the things she loves
ORT's Rub-A-Dub Fundraiser
Seeks To Attract Young Adults
What began in 1983 as a gathering of
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This year, Rub-a-Dub, at 5:30 p.m.
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The event raises money every year to
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Event tickets are $95. Participants 35
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Raffle tickets cost $100 for one or
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