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August 19, 2010 - Image 30

Resource type:
Text
Publication:
The Detroit Jewish News, 2010-08-19

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Please join the Jewish Women's Foundation

'World

11T 1-1 ANNUAL OPEN MEETING

of the

BOARD OF TRUSTEES

TRUDE WINEMAN, CHAIRPERSON & CAROLYN TISDALE, ASSOCIATE CHAIRPERSON

Presentation and Acceptance of2olo Grant Awards

JEWISH
WOMEN'S

A 'Synphony'

Enjoy voice-activated
Web access while you drive.

FOUNDATION

EZEMIEMEMENIES
Enhancing the lives of Jewish Women

WEDNESDAY, SEPTEMBER 15, 2010

10:30 A.M. – 1:00 P.M.
THE COMMUNITY HOUSE
380 S. BATES STREET • BIRMINGHAM

$25 PER PERSON/LUNCH AND PROGRAM/DIETARY LAWS OBSERVED
COMPLIMENTARY VALET PARKING
RSVP BY SEPTEMBER 13, 2010
FOR INFORMATION — (248) 203-1483 OR EMAIL: KATZ@JFMD.ORG
PLEASE SEE WWW.JEWISHDETROIT.ORG/JWF FOR DETAILS.

Thejcwish Women's Foundation of Metropolitan Detroit is dedicated to expanding opportunities and enriching the lives of Jewish women and girls
through strategicgrant making and education. The Foundation empowers its Trustees as philanthropists, social advocates and leaders.

-

INHANCING THE liVES O 3F4,1151i .W.:038ENI AND SiURIS

CONGREGATION t5ETH SHALOM

New Year...
New Rabbi...

Re-Newed Spirit!

As you prepare for
the New Year, are you
looking for a warm,
welcoming, inclusive
synagogue where
you can find a
spiritual home?

At Congregation Beth
Shalom, we are excited
about the arrival of our
new spiritual leader,
Rabbi Robert Gamer,
and the renewed spirit
he has brought to our
community.

We invite you to get
to know us. Check
out our website.
Contact Rabbi Gamer
or Executive Director
Steven Weiss.

14601 Lincoln Rd.
Oak Park, MI 48237

248.547.7970

5etli 5kalorn

www.congbethshalom.org

Consider Yourself

30

August 19 * 2010

Home at Beth Shalom

Mark and Daniel Heifetz, second and third from left, are shown at the the
2008 CeBIT exhibition in Hannover, Germany.

Jeffrey Hyman

Israel 21C

Jerusalem

A

n Israeli company has
developed a new hands-free
technology that lets a driver
interact with the Internet with just
your voice.
Sometimes, the best ideas emerge
out of idleness. Take the case of high-
tech executive and engineer Mark
Heifetz. During his daily commute in
the greater Tel Aviv area, he'd some-
times end up sitting in traffic jams for
up to an hour each way.
During the frustrating lulls, he
began thinking, "Wouldn't it be great
if there was a device in the car that I
could interact with via my voice that
could read me newspapers online or
send e-mails and text messages?"
Only a few years later, Heifetz is on
the road to realizing that daydream.
Together with his son Daniel, he
founded the company InphoDrive in
2007. Less than two years later, they've
developed the Synphony, an innovative
vocal infotainment platform which
delivers a Web-like experience to the
driver behind the wheel.
"What we've done is developed a plat-
form that delivers several Internet ser-

vices and content options to the driver
via a vocal user interface," said Daniel,
the company's chief technology officer.
Using voice alone, the driver can
browse an informational news portal,
listen to incoming e-mail messages
and dictate new ones, and stay in
touch via social networks.
"You can send e-mails, have news
stories read to you, update your
Twitter, use your GPS or even an old
fashioned thing — listen to music:'
says Heifetz.
And best of all, the driver never has
to take his hands — or eyes — off the
wheel. The required content is transmit-
ted to the driver in audible form. With no
keyboards and no screens, the process is
easy — and most important — safe.
"Instead of trying to write a text
message on a small mobile phone
screen with one hand while driving
with the other hand, our system keeps
your hands intact on the wheel. You're
not getting distracted visually," says
Heifetz. "You can do virtually anything
— it's much safer to use than any
screen-interface device."
InphoDrive was founded in
September 2007 within the framework
of the Mofet technological incubator
and with the participation of a private
angel investor.
According to Daniel, his father Mark,

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