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You are cordially invited
to our March Trunk Shows...
Monique Lhuillier
Couture Bridal Collection
March 4, 5, 6
Rivini
Couture Bridal Collection
March 11, 12, 13
Personalizing Passover
A decade before Christopher
ting powerful publishing tools into
Columbus set sail for the New World, the hands of every single family. The
the first printed Passover Haggadah
result is a beautifully bound, colorful
was published in Guadalajara, Spain.
Haggadah that provides new meaning
Jewish families gathered around their
to an ancient and sacred tradition."
tables and used the new publica-
The Customized Family Haggadah
tion— a technological marvel of the
can be created at www.behrmanhouse.
time — to retell the story of their
com/customfamilyhaggadah . There is
ancestors' march from slavery to free-
no charge to create one. The charges
dom. Filled with songs,
F
blessings, ancient texts
and legends, the printed
Haggadah enriched the
seder. Suddenly, parents
and children could imagine
A SEDER FOR ALL GENERATIONS
(in ways they never could
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before) that they had par-
ticipated in the miracle of
the Exodus.
After its successful
introduction in 1482, the
Passover Haggadah soared
in popularity; within 300
years, more than 1,000 vari-
ations were in print. Today,
at least 3,000 adaptations
of the Passover Haggadah
have been published.
Owning a family Haggadah
ELIE M. GINDI
has become an essential and
beloved part of celebrating
Passover.
A Passover Haggadah for the digital age allows
"Just as the first printed
families to customize their seder by adding their own
Haggadah transformed
photos and text.
Passover seders in the
Middle Ages," says Rabbi
Mark H. Levine, executive editor
come when you actually purchase it.
of Behrman House Publishers, "our
You can upload photos and print out
new Customized Family Haggadah
sample pages without paying a fee.
will revolutionize Passover seders in
A "full version" 34-page per-
the digital age." Web 2.0 functional-
fect-bound customized Haggadah
ity, he explains, enables families to
contains more than 50 of your own
upload and embed photos, images,
photos/images, or you can use any
songs, family histories and meaningful of the default ones. There is room to
questions into the text of a standard
add your family history, your favorite
Haggadah.
customs and the seder questions that
"User generated Judaism," says
intrigue your family year after year.
David Behrman, president of
Prices range from $11.95422.95 per
Behrman House, is a contemporary
Haggadah, depending on the number
term that describes how today's digital of copies ordered (the more you order,
generation uses Internet technology
the lower the cost of each Haggadah).
to personalize Jewish tradition. But
A "premium version" adds an addi-
in fact, Behrman says, "each gen-
tional two pages with songs and two
eration of Jews throughout history
more images for an additional dollar
has reconstructed Judaism so that it
per Haggadah.
maintains its relevance and meaning.
To arrive in time for the first
The Web 2.0 technology at the core
seder on Monday, March 29, the
of the Customized Family Haggadah
Customized Family Haggadah must
has democratized the process, put-
be ordered no later than March 17. R
FAMILY
HAGGADAH
Ines Di Santo
Couture Bridal Collection
Personal Designer Appearance
March 25, 26, 27
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