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Left to right: Arlene "Fuzzy" McQuade, Philip Loeb, Gertrude Berg and Larry
Robinson of the TV sitcom The Goldbergs
The show lasted until 1955 when,
according to Kempner, two things did
it in: suburbanization and the black-
list. The show's final season took place
in the suburbs — the Goldbergs had
risen indeed, but in the process lost
the trappings of tenement life that
made the show what it was.
More tragic, Philip Loeb, who played
Jacob Goldberg, was blacklisted. Berg
fought back, but ultimately the show
was dropped by its sponsor and forced
to switch networks; it never recovered
from the loss of both Loeb and its
prime slot. Loeb committed suicide;
Berg continued feverishly working the
spotlight until her death in 1966, but
her career never completely recovered.
The main reason The Goldbergs isn't
on the air today, though, is frustrat-
ingly banal: Like other very early TV
shows, Kempner said, it was never
syndicated.
"A couple years back I was at a party,
and there was 'The Nanny!"' Kempner
recalled. "I told her I was making a
documentary about Gertrude Berg.
And she says to me,'Who's that?'"
But long before Fran Drescher, there
was the unsinkable Molly Goldberg,
hollering sweetly out her tenement
window to the neighbors. ❑
Reprinted from Tabletmag.com , a new read
on Jewish life.
Yoo Hoo, Mrs. Goldberg has its Detroit premiere 7:30 p.m. Wednesday,
Aug.19, at Temple Beth El, 7400 Telegraph Road, in Bloomfield
Township. Filmmaker Aviva Kempner will introduce her documentary.
Tickets for the event are $20 in advance, $25 at the door. Patron tick-
ets are $250 and include two tickets, dinner reception with the film-
maker at 6 p.m. on Aug. 19 and a private showing of her film The Life
and Times of Hank Greenberg on Monday, Aug.17, at 7 p.m. Proceeds
from the program support Temple Beth El and Kempner's Ciesla
Foundation, an organization dedicated to producing films celebrating
unsung Jewish heroes.
This program is facilitated by the Prentis Memorial Library of Temple
Beth El. For information, call Temple Beth El Librarian Eileen Polk,
(248) 865-0627, or Evelyn Prince, (248) 626-6641.
Yoo Hoo, Mrs. Goldberg makes its area theater premiere Friday, Aug.
21, when it opens at the Landmark Maple Art Theatre in Bloomfield
Township. (248) 263-2111.
40
August 13 • 2009