Publisher's Notebook

TO BENEFIT PEOPLE
WITH DEVELOPMENTAL
DISABILITIES

•

Super

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Your JAI: Changing For The Better

W bile it may be the lazy days of summer with the
High Holidays still well around the corner, we
at the Jewish News have been very industrious
updating, modifying and enhancing our information offer-
ings to you.
If the Jewish News in your hands looks a bit sharper, with
more vibrant color and less ink ruboff, it's no accident. Since
July 9, we have been printing at Ann Arbor Offset, the modern
Newhouse newspaper facility that was
the home of the recently discontinued
Ann Arbor News. But we're still in good
company — we share equipment and
printing presses with the Michigan
edition of the New York Times.
In addition to achieving some cost
savings, we also switched to Ann
Arbor Offset to capitalize on its rev-
enue-generating capabilities. We now
Arthur M.
can offer advertisers the opportunity
Horwitz
to purchase coupon stickers that are
Publisher
easily removed from our cover page.
In just the first few weeks, we have
been overwhelmed by the massive posi-
tive response to the cover-page stick-
ers; and eager advertisers have already
staked claims to this prominent position
through October.
We did receive a couple calls from
readers who found the peel-off coupons
distracting. But they quickly understood
that since the Jewish News receives no
subsidies from the Jewish Federation of
Metropolitan Detroit or any other Jewish
communal organization, it must find
ways to generate revenue that enables it
to continue to serve you with integrity
and independence.

Pc., •

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State-Of-The-Art Web Site
The innovative work we have been doing
behind the scenes also extends to our
online offerings.
Our newly updated and enhanced
Web site, thejewishnews.com , is now
live. It will continue to evolve as we
expand our services while working out
the usual bugs and glitches. The site
includes a complete print-lookalike
Jewish News "ePaper" with easy page-
flipping technology, plus Web-only
community forums, photo galleries and
online Community Directory.
Jewish News subscribers can register
to view the "ePaper" as a free benefit of
their current subscriptions. Also, there is
an online-only subscription opportunity
— an excellent option that will cheer
out-of-state subscribers who sometimes
wait a week or two to receive their paper via snail-mail. Now,
retirees, students and expatriates anywhere in the world will
be able to read the JN"hot off the press" online on Thursday,
at the exact same time their friends and family in Michigan
pore over the print edition.

Ticket) 5 10 0 ea

Gs.

3 for $250

Boosting Blogs And Businesses

In addition to event calendaring, the new Web site's com-
munity forums include blogs, polls and interactive discussion
boards. The Community Directory, which appeared in the July
23 print edition of the Jewish News, is online, too, with links to
the Web sites of the businesses and organizations it contains.
In March, I shared with you that the Jewish News is not
immune from the economic and industry-wide challenges
being faced by all print media. The surest way to assist the
Jewish News navigate these turbulent times is to purchase your
own subscription and patronize our advertisers. Remember,
many of these advertisers are your friends, your neighbors, your
family members and your former schoolmates. The profit from
the dollars we drop at Costco, Walmart, Starbucks and other
national chains doesn't re-circulate in our needy Michigan
economy. Keep those dollars here with Jewish News advertisers.
And to further assist our advertisers, we have been host-
ing periodic networking and appreciation events, providing
an opportunity for them to socialize and link up with others
that are looking to collaborate on new business opportunities.
(Our next event is slated for Dec. 9; your Jewish News account
executive has the details.)

r,e., •

Save Money, Aid JARC
To make purchasing a new subscription
-±
g
to the Jewish News as attractive as pos-
sible, we are offering the print edition
at a limited-time special S40 in-state
annual rate.
Why S40? Because this is the 40th
anniversary year of JARC, a Farmington
Hills-based Jewish association for resi-
dential care that provides support and
services for people with developmental
disabilities and their families. Our
founding editor and publisher, Philip
Slomovitz, and his wife, Anna, were
among the founders of JARC; in their
memory, we will also donate a por-
tion of the subscription price to JARC's
Slomovitz Scholarship Fund.
Please contact the IN's Customer
Service Manager Zena Davis at (248)
351-5174 and mention this offer to her;
the subscriber code is JARC40. And
remember, the Jewish News makes a
great gift, too!
What else can you continue to look
forward to in the Jewish News? Expect
to see initiatives that more closely align
the Ann Arbor and Detroit Jewish com-
munities, creating a more attractive
picture of Southeast Michigan, especially
for those in their 20s and 30s. And as
always, we will continue to partner with
organizations to support worthy causes
and build bridges of understanding with
Detroit and the rest of our region.
I appreciate your continuing readership and support. We
should never take the basics for granted ... good health,
loving family, caring friends and a vibrant Jewish News
that continues to link and unite our diverse community
every week.

A
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■ fte,,•••v••••• +•— •••• - •....- .••••• ,•••2

-

The surest way to
assist the Jewish
News navigate these
turbulent times is
to purchase your
own subscription
and patronize our
advertisers.

mass

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July 30 - 2009

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