Publisher's Notebook TO BENEFIT PEOPLE WITH DEVELOPMENTAL DISABILITIES • Super R Your JAI: Changing For The Better W bile it may be the lazy days of summer with the High Holidays still well around the corner, we at the Jewish News have been very industrious updating, modifying and enhancing our information offer- ings to you. If the Jewish News in your hands looks a bit sharper, with more vibrant color and less ink ruboff, it's no accident. Since July 9, we have been printing at Ann Arbor Offset, the modern Newhouse newspaper facility that was the home of the recently discontinued Ann Arbor News. But we're still in good company — we share equipment and printing presses with the Michigan edition of the New York Times. In addition to achieving some cost savings, we also switched to Ann Arbor Offset to capitalize on its rev- enue-generating capabilities. We now Arthur M. can offer advertisers the opportunity Horwitz to purchase coupon stickers that are Publisher easily removed from our cover page. In just the first few weeks, we have been overwhelmed by the massive posi- tive response to the cover-page stick- ers; and eager advertisers have already staked claims to this prominent position through October. We did receive a couple calls from readers who found the peel-off coupons distracting. But they quickly understood that since the Jewish News receives no subsidies from the Jewish Federation of Metropolitan Detroit or any other Jewish communal organization, it must find ways to generate revenue that enables it to continue to serve you with integrity and independence. Pc., • _ • • State-Of-The-Art Web Site The innovative work we have been doing behind the scenes also extends to our online offerings. Our newly updated and enhanced Web site, thejewishnews.com , is now live. It will continue to evolve as we expand our services while working out the usual bugs and glitches. The site includes a complete print-lookalike Jewish News "ePaper" with easy page- flipping technology, plus Web-only community forums, photo galleries and online Community Directory. Jewish News subscribers can register to view the "ePaper" as a free benefit of their current subscriptions. Also, there is an online-only subscription opportunity — an excellent option that will cheer out-of-state subscribers who sometimes wait a week or two to receive their paper via snail-mail. Now, retirees, students and expatriates anywhere in the world will be able to read the JN"hot off the press" online on Thursday, at the exact same time their friends and family in Michigan pore over the print edition. Ticket) 5 10 0 ea Gs. 3 for $250 Boosting Blogs And Businesses In addition to event calendaring, the new Web site's com- munity forums include blogs, polls and interactive discussion boards. The Community Directory, which appeared in the July 23 print edition of the Jewish News, is online, too, with links to the Web sites of the businesses and organizations it contains. In March, I shared with you that the Jewish News is not immune from the economic and industry-wide challenges being faced by all print media. The surest way to assist the Jewish News navigate these turbulent times is to purchase your own subscription and patronize our advertisers. Remember, many of these advertisers are your friends, your neighbors, your family members and your former schoolmates. The profit from the dollars we drop at Costco, Walmart, Starbucks and other national chains doesn't re-circulate in our needy Michigan economy. Keep those dollars here with Jewish News advertisers. And to further assist our advertisers, we have been host- ing periodic networking and appreciation events, providing an opportunity for them to socialize and link up with others that are looking to collaborate on new business opportunities. (Our next event is slated for Dec. 9; your Jewish News account executive has the details.) r,e., • Save Money, Aid JARC To make purchasing a new subscription -± g to the Jewish News as attractive as pos- sible, we are offering the print edition at a limited-time special S40 in-state annual rate. Why S40? Because this is the 40th anniversary year of JARC, a Farmington Hills-based Jewish association for resi- dential care that provides support and services for people with developmental disabilities and their families. Our founding editor and publisher, Philip Slomovitz, and his wife, Anna, were among the founders of JARC; in their memory, we will also donate a por- tion of the subscription price to JARC's Slomovitz Scholarship Fund. Please contact the IN's Customer Service Manager Zena Davis at (248) 351-5174 and mention this offer to her; the subscriber code is JARC40. And remember, the Jewish News makes a great gift, too! What else can you continue to look forward to in the Jewish News? Expect to see initiatives that more closely align the Ann Arbor and Detroit Jewish com- munities, creating a more attractive picture of Southeast Michigan, especially for those in their 20s and 30s. And as always, we will continue to partner with organizations to support worthy causes and build bridges of understanding with Detroit and the rest of our region. I appreciate your continuing readership and support. We should never take the basics for granted ... good health, loving family, caring friends and a vibrant Jewish News that continues to link and unite our diverse community every week. A F F L E ■ fte,,•••v••••• +•— •••• - •....- .••••• ,•••2 - The surest way to assist the Jewish News navigate these turbulent times is to purchase your own subscription and patronize our advertisers. mass -*- Super Dotty the D Super SportJ Entertain- ment Super Vancouver Trip Super New York City Trip 4 PRIZE PACKAGES 4 METRO-DETROIT AGENCIES c " al THE CENTER TVS .••••• ► O. % CIRCLE FRIENDSHIP • 4.307922 Purclutle Tickets at SuperRaffle.org Or 248.538.6610 x418 July 30 - 2009 A5