celebrate
TRADITION!
TRADITION!
a guide o simchahs
ATi
• GIFTS
Robin Schwartz
• MENORAHS
• TALLITOT
• JUDAICA ART
• KETUBOT
Call for an
Appointment
Alicia R. Nelson
(248) 557-0109
www.allthingsjewish.com
Full Service Event Production for Corporate and Social Events
MCs • Disc Jockeys • Interactive Dancers • Lighting Design
LIVING
ENERGY
EVENTS AND PRODUCTIONS
www.livingenergy.com 248 926 9550
,9 2)
foaftwer fottetele
RESTAURANT
27626 Middlebelt Road
Farmington Hills, MI 48334
248-474-8183
• Party Room - Small or Large Groups
•A Large Selection of Dinner Entrees
Luncheon Specials
Open 7 Days a Week
Except Thanksgiving Day o
lla
celebrate!
March 2009
Special to Celebrate!
f it's hip and it's happening
after dark, you'll find it on
After5Detroit.com .
The Web site for busy young profession-
als (and anyone else interested in a night
on the town) serves as an online outlet for
restaurants, trends, entertainment and hap-
penings in and around Detroit.
The site is the brainchild of Kerry Doman,
26, of Bloomfield Hills, now the company's
CEO. She's not Jewish, but many of her local
advertisers, like Brian Schubot, president
of Schubot Jewelers, and cohorts like Craig
Erlich, CEO of the experiential agency Pulse
220, are.
"I think she's incredibly entrepreneurial,"
says Erlich, who worked with Doman last
October on events surrounding the grand
reopening of Detroit's Book Cadillac Hotel.
"She has a real passion for what she does."
Doman created and launched the Web
site in 2006 when she moved back to Metro
Detroit after attending Denison University
in Ohio. She also spent a few years working
as an event planner in Chicago. When she
Benji Dell, 20, of West Bloomfield
returned, she had to get reacquainted with
the local social scene.
"A lot changed in the five years I was gone," Doman says. "I had no idea where to go or
what to do for fun."
So Doman put on her party clothes and went out in search of answers. The end result is
After 5 Detroit.
Users log on free of charge and can read weekly features with suggestions about "what
to do right now."
People can also search "favorites" to find restaurants based on price and location, check
out "what's hot" in local fashion and entertainment, and find maps and directions to doz-
ens of hot spots.
Based on tracking information, the site gets about 25,000 hits (or visits) a month.
"We don't want to cover anything and everything," Doman says. "We want to be a filtered
informational hub with only the best events, the best restaurants and options for an eve-
ning or weekend."
Hundreds of party photos are another big reason people flock to After 5 Detroit. Snapshots
taken at dozens of local events are posted each week.
Benji Dell, 20, of West Bloomfield, a film major at the University of Michigan, kept up
a busy schedule this past summer as a photo intern for the Web site. His responsibilities
included bouncing from one venue to another, taking pictures of partygoers.
"I attended bar nights, mixers, festivals, Tiger games, fashion shows and more," says Dell.
"At first, I was awkward and shy about taking people's pictures, but my confidence grew as
my internship went on. I also learned what a wonderfully lively and diverse city Detroit can
be."
Dell gained a new perspective as he visited concerts, art festivals and other events. Prior
continues on page B46
B 4 4
A ftpr
Online hub highlights area hot spots.
• KIDDUSH CUPS
CHI
P