celebrate TRADITION! TRADITION! a guide o simchahs ATi • GIFTS Robin Schwartz • MENORAHS • TALLITOT • JUDAICA ART • KETUBOT Call for an Appointment Alicia R. Nelson (248) 557-0109 www.allthingsjewish.com Full Service Event Production for Corporate and Social Events MCs • Disc Jockeys • Interactive Dancers • Lighting Design LIVING ENERGY EVENTS AND PRODUCTIONS www.livingenergy.com 248 926 9550 ,9 2) foaftwer fottetele RESTAURANT 27626 Middlebelt Road Farmington Hills, MI 48334 248-474-8183 • Party Room - Small or Large Groups •A Large Selection of Dinner Entrees Luncheon Specials Open 7 Days a Week Except Thanksgiving Day o lla celebrate! March 2009 Special to Celebrate! f it's hip and it's happening after dark, you'll find it on After5Detroit.com . The Web site for busy young profession- als (and anyone else interested in a night on the town) serves as an online outlet for restaurants, trends, entertainment and hap- penings in and around Detroit. The site is the brainchild of Kerry Doman, 26, of Bloomfield Hills, now the company's CEO. She's not Jewish, but many of her local advertisers, like Brian Schubot, president of Schubot Jewelers, and cohorts like Craig Erlich, CEO of the experiential agency Pulse 220, are. "I think she's incredibly entrepreneurial," says Erlich, who worked with Doman last October on events surrounding the grand reopening of Detroit's Book Cadillac Hotel. "She has a real passion for what she does." Doman created and launched the Web site in 2006 when she moved back to Metro Detroit after attending Denison University in Ohio. She also spent a few years working as an event planner in Chicago. When she Benji Dell, 20, of West Bloomfield returned, she had to get reacquainted with the local social scene. "A lot changed in the five years I was gone," Doman says. "I had no idea where to go or what to do for fun." So Doman put on her party clothes and went out in search of answers. The end result is After 5 Detroit. Users log on free of charge and can read weekly features with suggestions about "what to do right now." People can also search "favorites" to find restaurants based on price and location, check out "what's hot" in local fashion and entertainment, and find maps and directions to doz- ens of hot spots. Based on tracking information, the site gets about 25,000 hits (or visits) a month. "We don't want to cover anything and everything," Doman says. "We want to be a filtered informational hub with only the best events, the best restaurants and options for an eve- ning or weekend." Hundreds of party photos are another big reason people flock to After 5 Detroit. Snapshots taken at dozens of local events are posted each week. Benji Dell, 20, of West Bloomfield, a film major at the University of Michigan, kept up a busy schedule this past summer as a photo intern for the Web site. His responsibilities included bouncing from one venue to another, taking pictures of partygoers. "I attended bar nights, mixers, festivals, Tiger games, fashion shows and more," says Dell. "At first, I was awkward and shy about taking people's pictures, but my confidence grew as my internship went on. I also learned what a wonderfully lively and diverse city Detroit can be." Dell gained a new perspective as he visited concerts, art festivals and other events. Prior continues on page B46 B 4 4 A ftpr Online hub highlights area hot spots. • KIDDUSH CUPS CHI P