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August 14, 2008 - Image 43

Resource type:
Text
Publication:
The Detroit Jewish News, 2008-08-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

le ID
BD ID 111)

Eilackeeny

from Wireless Giant

BlackBerry® Curve' 8330
Smartphone

has learned a few things along the way.
"It's a long process and I've worked to
make a product that would live beyond
the novelty ... I don't have a [recog-
nized] brand yet, so I need a mustard
that will stand alone:"
He began by reading lots of books
about mustard, then experimenting in
the kitchen with mustard seed
and different vinegars. But he
just couldn't get the textured,
grainy, full-flavored taste he
was looking for. That's
when he began looking
for a mustard manufac-
turer.
"As far as an enter-
prise goes, it's a small
investment," Marcuse
says. "But it's a lot of
work. You have to take
the inspiration and
mold it into feasibility.
It took a long time to
find the right manu-
facturer and to find
the artist whose look
I liked."
Getting the label
right took time. Marcuse
at first tried several friends
and art students. Finally,
he saw some drawings in
a magazine and contacted
the artist. "It wasn't cheap:' Marcuse
admits, "but everybody loves the label.
It has the old-time feel that I was look-
ing for."
There were lots of little pieces
to pull together — mustard,
bottle, label, distribution, Web site
(Charleysmustard.com). He even has
a billboard up for a few more weeks
along southbound 1-75 near Davison.

Eventually, Marcuse hopes to
expand his product line and see
Charley's Foods, Inc. grow into some-
thing major league. For now, he'd like
to see sales grow enough to require
him to hire a distributor.
Marcuse grew up in Huntington
Woods but now lives in Birmingham.
He attended Roeper School
and Detroit Country Day and
came to the public's attention
as the Singing Hot Dog Man
during the Tigers' last sea-
son at Tiger Stadium in
1999. In 2004, he landed
on the front pages of the
newspapers when some
fan complaints about
his loud baritone sales
pitch led the Tigers to
curtail his vocal efforts
to once per game, dur-
ing the second inning.
His current limita-
tions are that he's
allowed to sing four
times per game, but only
between innings and
only after the Tigers bat.
"I've always been very, very
lour says Marcuse.
He plans to sell hotdogs at
Tiger games for at least one
more season — "It's where I
got my start and I really enjoy it," he
says. "I'll always be there" even if he's
not selling hot dogs.
As for the off-seasonlanuary
and February are really slow at the
[Claymore] store, and there's no base-
ball, so I'll probably develop some new
mustard flavors." ❑

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Name: Charley Marcuse
Age: mid-20s
Residence: Birmingham
Jobs: Comerica Park hotdog salesman; Claymore Shop clothing sales-
man; inventor of Charley's Ballpark Mustard.
Jewish: Unaffiliated now; grandfather was active at Temple Beth El,
Detroit/Bloomfield Township. "As the mustard gets more successful,"
Charley says, "we'll get more involved."
Status: Unmarried. "I've got way too much going on" right now, he says.
"Working three careers doesn't make a lot of time for other people."

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August 14 • 2008

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