le ID BD ID 111) Eilackeeny from Wireless Giant BlackBerry® Curve' 8330 Smartphone has learned a few things along the way. "It's a long process and I've worked to make a product that would live beyond the novelty ... I don't have a [recog- nized] brand yet, so I need a mustard that will stand alone:" He began by reading lots of books about mustard, then experimenting in the kitchen with mustard seed and different vinegars. But he just couldn't get the textured, grainy, full-flavored taste he was looking for. That's when he began looking for a mustard manufac- turer. "As far as an enter- prise goes, it's a small investment," Marcuse says. "But it's a lot of work. You have to take the inspiration and mold it into feasibility. It took a long time to find the right manu- facturer and to find the artist whose look I liked." Getting the label right took time. Marcuse at first tried several friends and art students. Finally, he saw some drawings in a magazine and contacted the artist. "It wasn't cheap:' Marcuse admits, "but everybody loves the label. It has the old-time feel that I was look- ing for." There were lots of little pieces to pull together — mustard, bottle, label, distribution, Web site (Charleysmustard.com). He even has a billboard up for a few more weeks along southbound 1-75 near Davison. Eventually, Marcuse hopes to expand his product line and see Charley's Foods, Inc. grow into some- thing major league. For now, he'd like to see sales grow enough to require him to hire a distributor. Marcuse grew up in Huntington Woods but now lives in Birmingham. He attended Roeper School and Detroit Country Day and came to the public's attention as the Singing Hot Dog Man during the Tigers' last sea- son at Tiger Stadium in 1999. In 2004, he landed on the front pages of the newspapers when some fan complaints about his loud baritone sales pitch led the Tigers to curtail his vocal efforts to once per game, dur- ing the second inning. His current limita- tions are that he's allowed to sing four times per game, but only between innings and only after the Tigers bat. "I've always been very, very lour says Marcuse. He plans to sell hotdogs at Tiger games for at least one more season — "It's where I got my start and I really enjoy it," he says. "I'll always be there" even if he's not selling hot dogs. As for the off-seasonlanuary and February are really slow at the [Claymore] store, and there's no base- ball, so I'll probably develop some new mustard flavors." ❑ •2.0 megapixel camera with flash & 5x digital zoom • Telenav® Maps and Telenav® GPS Navigator • Media Player with microSlYm memory support • Easy-to-use intuitive trackball navigation • Integrated Email, Phone, SMS, & Browser • Bluetooth® Headset Capable • Broadband Access Connect capable • 35—key backlit QWERTY Keyboard Receive $180 value, when you activate your BlackBerry® smartphone at the BlackBerry® Store from Wireless Giant® These are the items you will receive, •Free Tips & Tricks class • BlackBerry® Desktop Manager Setup • Phone Book Transfer • BlackBerry® Device Software Update • Data Transfer • BlackBerry® Training • Email Setup See store for more details. World's First Authorized BlackBerry Store in Farmington Hills 31380 Orchard Lake Rd, F gtors Hills,N1 48334 (Southeast corner of Orchard Lake Rd & 14 Mile Rd) Name: Charley Marcuse Age: mid-20s Residence: Birmingham Jobs: Comerica Park hotdog salesman; Claymore Shop clothing sales- man; inventor of Charley's Ballpark Mustard. Jewish: Unaffiliated now; grandfather was active at Temple Beth El, Detroit/Bloomfield Township. "As the mustard gets more successful," Charley says, "we'll get more involved." Status: Unmarried. "I've got way too much going on" right now, he says. "Working three careers doesn't make a lot of time for other people." 248.855-5777 *Our Surcharges (incl. Fed. Univ. Svc. of 11.3% of interstate & infl telecom charges (varies quarterly), 7c Regulatory & 85c Administrative/line/me., & others by area) are not taxes (details:1-888-684-1888); gov't taxes & our surcharges could add 5% - 36% to your bill.Activation fee/line: $35 ($25 for secondary Family SharePlan lines w/ 2 yr Agmts) IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt Calling Plan, [rebate form] & credit approval. Up to $175 eady termination fee, [up to] 45c/min after allowance & S1.92/M8 (incl. Mobile Web ads). Offers & coverage, varying by service, not available everywhere. Network details & coverage maps at vzw.com . Nights 9:01 pm — 5:59 am M-E Limited the offer, if applicable. Rebate takes up to 6 wks. ©2008 Verizon Wireless. ©2008 Research In Motion Limited. All rights reserved. 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