life in the ED:

a:4W Kie WIWI&
JEWELRY & GIFT BOUTIQUE

GOING OUT OF BUSINESS

No two days
are

MUST IMMEDIATELY LIQUIDATE

20 MILLION
INVENTORY

Meet one of the faces of success

Hershel Moss, M.D., is a
board-certified physician in the
Emergency Department at
Henry Ford Medical Center —
West Bloomfield.

Lifesaving decisions are a part
of everyday tasks when working
in an emergency department.

"I was drawn to emergency
medicine because of the oppor-
tunity to perform a wide variety
of medical procedures on a
diverse group of patients," says
Dr. Moss.

THIS MASSIVE SALE

YA744011:17A

BEING CONDUCTED AT BOTH LOCATIONS

TROY • (248) 362-4500
755 WEST BIG BEAVER

CLOSING OUR DOORS FOREVER
AUBURN HILLS • (248) 335- I 400

CORNER OF BIG BEAVER AT 1-75

4151 BALDWIN ROAD

• ON-THURS 10-8 • FRI-SAT 10-6

•

ACROSS FROM GREAT LAKES CROSSING

1046590

VOLVO

for life

FORD PROGRAM BUYERS ENTITLED TO ADDITIONAL DISCOUNT

New 2005 S40 2.41

Now

'20,687*

Dr. Moss has practiced
emergency medicine for 19
years. Dealing with some of
the cases he has handled has
been an adventure.

Includes 3 year /
36,000 free
maintenance

• 4 Door Sedan
• Manual
• Climate Control

New 2006 S60 2.5

• 4 Door Sedan
• Automatic Transmission

SK#23878

DWYER

AND SONS

Family owned since 1959.

(248) 624-0400

TN

On Maple Rd., W. of Haggerty

'Plus tax title. plates & destination charge .

OPEN SATURDAYS

November 10 . 2005

"We once had a man come into
the Emergency Department
suffering from symptoms of the
bends," he says. "Of course,
there is no diving site in the
West Bloomfield area that is
deep enough to cause such
symptoms. It turned out he had
been ocean diving and had done
all the right things to decom-
press. However, after his last
dive, he had immediately gotten
on a plane and flown home. The
changes in air pressure on the
flight had brought on the
physical symptoms of the bends.
After treatment, he was fine.

"Many cases are sports-related.

Volvosales@dwyerandsons.com
www.dwyerandsons.com

1042960

I

"Life in the emergency
department is constant ques-
tions of not only what is going
to come through the door, but
what you will choose to do
about it. You have to take
immediate action to meet the
need of the moment. A physi-
cian has a very short time to
evaluate, diagnose, treat and
make sure it's safe for the
patient to go home. No two
shifts are the same. This is
both the joy and challenge of
emergency medicine."

There was a
case where a
24-year-old
softball player
suffered a
crushed skull
when he was
struck by the
ball," he
recalls.
"He had a
herniating brain. Fortunately,
we were able to treat him
quickly and successfully, avoid-
ing permanent brain damage."

While living in El Paso, Texas,
several years ago, Dr. Moss
often encountered black widow
spiders. As a result of that
experience, he researched the
spider's bite and dispelled some
myths. He found that, while
the bites can be severe and
painful, they are almost never
fatal, as people tend to believe.
Locally, he has found that the
Michigan whitetailed deer pop-
ulation also can present health
hazards, although not always in
an expected way.

"One day, we had an entire
family come in to the emer-
gency department after a car
accident. They had hit a deer,
which came in through the
windshield. No one had any
serious injuries, but everyone
in the family — all of whom
were vegetarians — had a severe
allergic reaction to the deer.

In addition to his emergency
department duties, Dr. Moss is
stroke coordinator for Henry
Ford's suburban Emergency
Departments, and is part of the
design team for the new
Emergency Department at the
Henry Ford West Bloomfield
Hospital.

He and his family live in the
Ann Arbor area, where he is a
member of Temple Beth Emeth
and is active in its Brotherhood.

1046440

For more information or to make an
appointment call 1-Soo-HENRYTORD or
visit our Web site www.henryfprd.com

19