Take Note Of These Brothers
ids spending time online or even
The boys' father, Leonard Zucker, said, "The business was
having their own Web site may
created so the children could learn the value of work, money
be a sign of the times. But for
While most of the money they make is placed in a savings
three boys, ages 11 and younger,
to have their own business to publicize
account, their mother said, "Some is re-invested in the busi-
ness, and some is used by the children to make special pur-
through the computer is almost a throwback
to the olden days of sweat and hard work.
r chases for themselves."
Meet the Zucker brothers of West
In addition to learning the production aspects of printing,
Bloomfield — Noah, 11, Eli, 9, and Ari, 8
the boys also have gained other business experience and
— who create personalized notepads, sta-
DORFMAN tionery sets and game pads (such as
Their aunt Ronna Alexander of Douglas, Mich., created the
Hangman) as products of the Paper Guys, a
copyrighted graphics the boys use on their products — such
as ballet slippers, animals, sports equipment with faces. Aunt
company they established and operate.
Noah and Eli started the business in 2001 after their mom,
Ronna receives a royalty for each graphic her nephews use.
"The purpose of the royalty is to teach the children the
Nancy, gave notepads as holiday gifts to their teachers. They
began with 100-page notepads but, as they became busier and value of intellectual property," said Leonard Zucker.
Keeping it in the family, the boys turned to their great-
orders increased, they added additional items and took on a
! uncle Harold Lampcov, who owns a printing business in
new partner — brother Ari.
Toronto, for equipment advice and to their uncle Marc
"For the notepads and stationery sets, our customers create
Lampcov of Baltimore, who designed their Web site.
their own merchandise by choosing a graphic, a heading, a
The boys have . been selling their products through the Web
color and a font," Noah said.
site and at school and synagogue shows.
While the boys all work at the home-based business, their
Running the business doesn't involve too many for-
mom said: "The work schedule depends on the children's
mal meetings, said Nancy Zucker. But with a
homework and after-school activities, which for
three-man printing team living in the
Noah and Ari usually means in-line hockey
house, she said, "We have a lot of con-
and for Eli, electric guitar.
versations about the business."
"The responsibilities are equally
For information or to make a
shared by the kids," Nancy Zucker
purchase, access the Web site
said. "Each of them can process
an order from start to finish.
wvvw thep ap erguys. corn
The business uses home
equipment and a
created by Noah."
hat is a most unusual fact
about the Jewish commu-
nity in the Russian
province of Birobidjan?
aqi jo auaalad o T Su!paapxa uoia
-rIndod tispnaf r pull IDADU ITE(pIclaTIg
qumuolnE tlaTAA smof ur!ssnli
apInard oz Alpoliodind K6T u! uffels
(q patTsllquisa cuoISall snoumuoinv
tisIAkaf Dip pair apuo :.1311ASTIV
"We have to ask ourselves why the
Palestinians are so obdurate; the answer
is that they regard international law,
which we prance around waving, the
law which gave us all this, as a Western
invention by the Western power that
dominated international politics in the
20th century. Therefore, they think, it
doesn't apply to them. They never
agreed to it. They never accepted it."
— Rabbi Arthur Hertzberg, whose
memoir, 'A Jew in Ainerica," was pub-
lished last year by Harper San Francisco.
There once was a fella named Boris
Who sang in his shill's* Shabbos cho-
Caught wooing some pritza**
Across the mechitza,***
He's now ahf g'brentineh tsorris."**
Noah, 11, and brother
Eli Zucker, 9, of West
Bloomfield with some
of their products. kiNe$4
Staff photo by Angie Baan
— Martha Jo Fleischmann
"Shabbos candles means to me the following: My daughter and I have to be by the table
to light and pray for everybody to be healthy and wise."
— Kira Shteyn, hair stylist, Oak Park
Sponsored by Lubavitch Women's Organization. To submit a candlelighting message or to receive
complimentamy candlesticks and information on Shabbat candlelighting, call Miriam ilinzalak of Oak Park at (248) 548-6771 or c-
Friday, Dec. 12, 4:41 p.m.
Friday, Dec. 19, 4:43 p.m.
Saturday, Dec. 13, 5:48 p.m.
Saturday, Dec. 20, 5:50 p.m.
** (literal) princess
(idiomatic) prima donna
*** divider in an Orthodox synagogue
separating men from women
**** (idiomatic) in serious trouble
A foolish person; a simpleton; a consis-
tently unlucky or unfortunate person, a
hard-luck type; a "fall guy," a born loser;
a submissive and uncomplaining victim.
Source: From The New Joys of Yiddish by
Leo Calvin Rosten, edited by Lawrence
Bush, copyright 2001, by the Rosten
Family LLC. Used by permission of the
Rosten Family LLC.