For Openers Take Note Of These Brothers IC ids spending time online or even The boys' father, Leonard Zucker, said, "The business was having their own Web site may created so the children could learn the value of work, money be a sign of the times. But for and responsibility." While most of the money they make is placed in a savings three boys, ages 11 and younger, to have their own business to publicize account, their mother said, "Some is re-invested in the busi- ness, and some is used by the children to make special pur- through the computer is almost a throwback to the olden days of sweat and hard work. r chases for themselves." Meet the Zucker brothers of West In addition to learning the production aspects of printing, ! SHELLI Bloomfield — Noah, 11, Eli, 9, and Ari, 8 the boys also have gained other business experience and LIEBMAN — who create personalized notepads, sta- knowledge. DORFMAN tionery sets and game pads (such as Their aunt Ronna Alexander of Douglas, Mich., created the Staff Writer Hangman) as products of the Paper Guys, a copyrighted graphics the boys use on their products — such as ballet slippers, animals, sports equipment with faces. Aunt company they established and operate. Noah and Eli started the business in 2001 after their mom, Ronna receives a royalty for each graphic her nephews use. "The purpose of the royalty is to teach the children the Nancy, gave notepads as holiday gifts to their teachers. They began with 100-page notepads but, as they became busier and value of intellectual property," said Leonard Zucker. Keeping it in the family, the boys turned to their great- orders increased, they added additional items and took on a ! uncle Harold Lampcov, who owns a printing business in new partner — brother Ari. Toronto, for equipment advice and to their uncle Marc "For the notepads and stationery sets, our customers create Lampcov of Baltimore, who designed their Web site. their own merchandise by choosing a graphic, a heading, a The boys have . been selling their products through the Web color and a font," Noah said. site and at school and synagogue shows. While the boys all work at the home-based business, their Running the business doesn't involve too many for- mom said: "The work schedule depends on the children's mal meetings, said Nancy Zucker. But with a homework and after-school activities, which for three-man printing team living in the Noah and Ari usually means in-line hockey house, she said, "We have a lot of con- and for Eli, electric guitar. versations about the business." "The responsibilities are equally For information or to make a shared by the kids," Nancy Zucker purchase, access the Web site said. "Each of them can process at: an order from start to finish. wvvw thep ap erguys. corn The business uses home 0 computers, printing equipment and a binding machine created by Noah." Ilir hat is a most unusual fact about the Jewish commu- nity in the Russian province of Birobidjan? — Goldfein •S1113pISal S,QDUTAald aqi jo auaalad o T Su!paapxa uoia -rIndod tispnaf r pull IDADU ITE(pIclaTIg qumuolnE tlaTAA smof ur!ssnli apInard oz Alpoliodind K6T u! uffels (q patTsllquisa cuoISall snoumuoinv tisIAkaf Dip pair apuo :.1311ASTIV Quotables "We have to ask ourselves why the Palestinians are so obdurate; the answer is that they regard international law, which we prance around waving, the law which gave us all this, as a Western invention by the Western power that dominated international politics in the 20th century. Therefore, they think, it doesn't apply to them. They never agreed to it. They never accepted it." — Rabbi Arthur Hertzberg, whose memoir, 'A Jew in Ainerica," was pub- lished last year by Harper San Francisco. Yiddish Limericks There once was a fella named Boris Who sang in his shill's* Shabbos cho- rus. Caught wooing some pritza** Across the mechitza,*** He's now ahf g'brentineh tsorris."** Noah, 11, and brother Eli Zucker, 9, of West Bloomfield with some of their products. kiNe$4 Staff photo by Angie Baan — Martha Jo Fleischmann Shabbat Candlelighting "Shabbos candles means to me the following: My daughter and I have to be by the table to light and pray for everybody to be healthy and wise." — Kira Shteyn, hair stylist, Oak Park Sponsored by Lubavitch Women's Organization. To submit a candlelighting message or to receive complimentamy candlesticks and information on Shabbat candlelighting, call Miriam ilinzalak of Oak Park at (248) 548-6771 or c- m-nail: mamzalak@juno.com 12/12 2003 10 Candlelighting Friday, Dec. 12, 4:41 p.m. Candlelighting Friday, Dec. 19, 4:43 p.m. Shabbat Ends Saturday, Dec. 13, 5:48 p.m. Shabbat Ends Saturday, Dec. 20, 5:50 p.m. synagogue's ** (literal) princess (idiomatic) prima donna *** divider in an Orthodox synagogue separating men from women **** (idiomatic) in serious trouble Yiddish-isms shlemiel A foolish person; a simpleton; a consis- tently unlucky or unfortunate person, a hard-luck type; a "fall guy," a born loser; a submissive and uncomplaining victim. Source: From The New Joys of Yiddish by Leo Calvin Rosten, edited by Lawrence Bush, copyright 2001, by the Rosten Family LLC. Used by permission of the Rosten Family LLC.