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August 15, 2003 - Image 62

Resource type:
Text
Publication:
The Detroit Jewish News, 2003-08-15

Disclaimer: Computer generated plain text may have errors. Read more about this.

The Best Of Everything

Deli Dynamo

Until August 31st
(no take outs)

1 night stay at

THE WEST[ N

SOUTHF I EL D -DETROIT

CALL 248-826-4000

avisitus at

Fri. a Sat.
www.westin.com/southfleld
Only
Includes:
Breakfast For 2 at Tango Et $60 Dinner Gift

Certificate to Musashi.

Tax &gratuity not included

HAPPY HOUR

F

4:45 to 5:45 pm

50% OFF FOOD 9 BEVERAGE

Catering for all occasions
off and on premises. portable Sushi
Bar, Sushi Chef, Waitresses in
Kimonos. Full Wet Bar.

NOW SERVING Washu-Gyu, a mixbreed of
Japanese Wagyu Beef & Black Angus Beef

Lunch 11:30 to 1:45 Mon.-Fri.
Dinner 4:45 to 10:00 Fri.
Sat. Dinner 5 to 10 • Sun. Dinner 5 to 9

Large & Small Private Rooms Available

1-696

• g'

10 Mile

0570
101/2 Mile + Evergreen

N

FREE' Garage Parking

248-358-1911 • 2000 Town Center, Southfield

vvww.musashi-inti.corn

744en

"Ice Cream Pctriour

Serving The Community Since 1964

Sugar Free

10 Ca one Far

• Stroh's Ice Cream

• Colombo Yogurt

• & other goodies too!

WOW COW!

3659 West Maple

ALL NATURAL
FROZEN DESSERT

comer of
Maplo S Lahscr)

in

248
647-7660

subscribe today and save almost

grOFF

the cover price!

S/15
2003

62

248.351.5174





Tiny Star Deli is a powerhouse
in the carryout business.

and-a-half million pounds of corned
beef ... one million pounds of potato
salad ... one-and-a-half million pounds
of coleslaw ... one-and-a-half million
pounds of turkey breast ... three-quar-
ters of a million pounds of pastrami.
In the first year, Sid averaged only 50
pounds of corned beef a day ... Now he
and Harry go through about 500
pounds a day ... Kircedel had no soup
... Sid put it in years ago, starting with
three choices ... Toda, he has 15 vari-
eties.
The first four years, it didn't even
carry tuna ... Now it is the second
biggest in sales ... outselling everyone
with over 300 pounds a day, regular
and fat-free ... or almost three million
pounds in those 25 years.
Star owners Sid and Harry Neuman
often scratch their heads in wondermen
at the numbers it has amassed in the 29
years ... Hard to believe from a carry-
out delicatessen only 20 feet wide and
60 feet long ... including the kitchen.
Almost as had to believe is that nei-
ther Sid nor Harry, who joined dad 26
years ago, ever worked in a delicatessen
before!
WORD OUT THERE is that the
former Meating Place, Treats, Buster's
Bay and Jake's On the Lake at Orchard
Lake Road and
Pontiac may become
a restaurant again
Might be a chain
operation.

hen opening its
years ago, ever tasted corned
doors 29 years
beef was in 1965 ... No such
ago, if anyone
thing in Siberia where the
had said that one
Russians sent him during
day it might achieve national
World War II ... nor corned
recognition, the booby hatch
beef sandwiches in Poland
would have quickly beckoned.
where he was born and as a
So much was against it ...
citizen was allowed to return
only 1,200 square feet of
to
six years later by the
DANNY
space making up the 600
Russians.
RASKIN
square-foot kitchen ... and
The Star before Sid bought
Local
Columnist
600 square-foot space for
it had only one refrigerated
counters and customer lineups
case ... Sid and Harry now
... 20 feet wide and 60 feet long ...
have four, plus a large walk-in cooler ...
that's all!
Don't ask where they put it in the
But as the years passed, it became
small, 600-square-foot kitchen ... or the
apparent that little Star Deli on 12
huge amounts of traditional Jewish
Mile west of Telegraph in Southfield,
food ... Although the space is small,
had become a favorite of so many ... as
everything is neatly in place.
one of the best little carryout-only deli-
The latest Oakland County Health
catessens in the country.
Division score for Star Deli was 95 per-
Celebrities who visited here left with
cent.
a lip-smacking taste in their mouths ...
Out-of-towners absolutely marvel at
and had Star's corned beef among other the business done by this smaller-than-
goodies sent to them around the world.
Frank Sinatra loved Star's corned beef
and had sandwiches sent to him and
his entourage while at Pine Knob ...
George Burns wanted only turkey
sliced by father and son owners Sid and
AND YOU
Harry Neuman brought to him at the
THOUGHT there
opening of the George Burns Theater
was nothing new
in Livonia ... Many "name" acts
under the sun with
appearing at the Elmwood Casino in
delicatessen sand-
Windsor had frequent deliveries sent to
wiches ... How about
them while appearing there.
horseradish cheese? ...
About 15 years ago, when Bill
It's what Hello Deli
Davidson went to Saudi Arabia on
on 15 Mile and
business for his Guardian Glass
Farmington roads in
Company, Star sent vittles to his jet for
West Bloomfield is
consumption en route.
now centering on
Deliveries to corporate offices of food Star Deli's son and father owners, Harry and Sid Neuman
those delicious new
chains are many ... McDonald's, Burger
special sandwiches
King, Kentucky Fried Chicken, Little
being offered.
Caesar's ... etc. ... Sid says he even
For instance, 98-percent fat-free
they-thought carryout-only delicatessen
greeted other deli men as customers ...
turkey London Broil with vegetarian
... First-timers shake their heads in dis-
Jack Goldberg when he had Stage Deli
chopped liver and horseradish cheese,
belief ... and say, "Who would have
in Oak Park, George Fink and Ben
$7.95 ... 97-percent fat-free beef
thought?"
Epstein of Ben & George's on Dexter
London Broil with horseradish cheese,
More than 9,000 customers use Star
in Detroit, Earl Mostyn when he and
$7.95 ... Roast brisket of beef, sliced
Deli weekly ... which is thousands
Ron Forman were partners at the
onion, sliced tomato and horseradish
more than its original owner Ed
Nosherie in Oak Park, etc.
cheese, $7.95 ... Yummy delights on
Kircidel had.
onion roll.
After 23 years, Star was completely
He would have been absolutely
remodeled ... but not enlarged ... New
Or new kitchen manager Dave
astounded by the incredible numbers
ceiling, new fixtures, new walls from
Johnson,
formerly 17 years at Stage
being put up by the Star Deli he sold
wood paneling to the present Formica-
Deli in West Bloomfield, 14 with Jack
to Sid ... Kircidel might have as soon
style laminate, etc.
and Harriet Goldberg, will make what-
believed that the earth was square than
Hard to imagine that the first time
ever sandwich concoction you can
that it would do such business.
Sid, who bought an unsung Star 29
come up with using the delicious
Over two million rye breads five-

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