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October 04, 2002 - Image 58

Resource type:
Text
Publication:
The Detroit Jewish News, 2002-10-04

Disclaimer: Computer generated plain text may have errors. Read more about this.

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Spirituality

Adat Shalom Women
Present Heloise's Hints

Two presentations by housekeeping
expert Heloise will highlight the third
annual "Hiddur Mitzvah — Celebrating
the Holidays in Style,' arranged by Adat
Shalom Synagogue Sisterhood
Thursday, Oct. 17.
Talks by Heloise are featured at a 10
a.m. patron brunch and a noon lunch-
eon (see details in following story).
The full name of Heloise, who writes
the popular column Hints From Heloise,
is Ponce Kiah Marchelle
Heloise Cruse Evans. She
has been doling out advice
for 25 years and recently
published her ninth book,

In the Kitchen with Heloise.
Her previous bestsellers
have topped 5.5 million
copies.
Five-hundred newspa-
pers in 20 different coun-
tries carry Heloise's col-
umn; her tips also can be
Heloise
found in Good
Housekeeping magazine, on
her Web site wwwheloise.com and in a
monthly chat at vvvvw.women.com .
Heloise's mother, a housewife mar-
riedto a career Air Force man, started
the column in 1959.
The current Heloise, 51, earned a
bachelor's degree in business administra-
tion and math. She had signed a con-
tract to teach junior high school after
college, but started helping her mother
with the column in the early 1970s.
When her mother died of lung can-
cer at age .58 in 1977, Heloise had 24
hours to decide about taking on the col-
umn. "I had no intention of doing it,"
says Heloise. "I saw how hard she
worked.
"She didn't handle stress well. She
loved what she did,. but I thought, 'I
don't want to do that.' But when she
died, the syndicate called and said, Are
you going to take over? We have to get
out a press release.'"
Heloise agreed to write the column,
but on her terms. She wouldn't do a
book, a speech or a TV appearance until
she felt ready.
"You can't just step into Lucille Ball's
shoes or Judy Garland's shoes," she says.
"My mother was a force. She was flam-
boyant."
The original Heloise used to use
green and blue hair spray to match her
outfits. By contrast, while the current
Heloise has grown comfortable with
books, speeches and TV appearances,

her flamboyance is limited to her natu-
rally silver hair, oversized doorknocker
earrings and the stack of diamonds and
sapphires she wears on her ring finger.
She's been married for 21 years to
David Evans, a plumbing contractor
who built their San Antonio home; they
have a second home on the south Texas
coast.
Heloise shares few details of her per-
sonal life other than the fact that she
grows antique roses and likes
to cook, time permitting.
Perhaps most revealing is
that a housekeeper is paid to
clean her home three times a
week.
"I'm a working woman. I
travel. I'm gone. I'm not
there. There's no way I could
take care of my house by
myself," she says.
The column is now 43
years old. Her work, says
Heloise, has shifted to a kind
of life-skills training.
Where the column once spoke to
women who knew that "a handful of
flour" meant a half-cup, it's much more
instructive these days. Heloise Inc.
employs five full-time staffers in San
Antonio, another in New York and two
part-time researchers for special projects.
When hints from readers come in,
the team looks to see what has appeared
in the past two years. In many cases,
research will reveal a new wrinkle. A
reader recently asked about adding
bleach to white towels. Heloise's staff
discovered that there are new, specially
treated fabrics that will turn yellow if
bleached.
Whether its researching new coun-
tertop materials or figuring out the best
way to care for fax machines and corn-
puter printers, it's all problem-solving
for Heloise. Her contacts include a myr-
iad of consumer councils and govern-
ment departments. But her mantra, like
her mother's before her, is to keep things
simple.
While there will be no Heloise Air
Freshener, she allows that there might
one day be a book about her mother,
who she describes as "creative and smart
and savvy and daring.
"My mother deserves all the credit,"
Heloise says. "She was so ahead of her
time. She sprayed her hair blue in 1960
and she was married to an Air Force
colonel who was stationed at the
Pentagon. She was phenomenal."

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