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Your Cost Now
I Trowbridge Amenities
I Monthly Mortgage or Rent
I
I Interest Lost on Home Equity
1 1 Property Tax
I Home Maintenance
1
1 Home Security Services
I Water and Sewer
1
I Trash Disposal
I I Dinner 7 Nights a Week
1 24-Hour Concierge Service
I
1 Transportation
124-Hour Emergency Call Service
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I Weekly Housekeeping
I Weekly Linen Service
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I Window Washing Service
I 1 Lawn Care
I Landscaping
1
1 Cultural and Educational Events
I Activities Director
1
I Wellness Programs
I Entertainment
1
I Fitness Center
1 1 Crafts Classes
I Billiards
1
1 Continental Breakfast 7 Days
I TOTAL MONTHLY COST
$
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—
Your Cost At - i
The Trowbridge
Included
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$
1,700
—I
Call Donna for more information
THE
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Exceptional Service Is Our Standard
24111 Civic Center Drive • Southfield, MI
248 - 352 - 0208
Forest City Management, Inc. Apartment Division does not discriminate on the basis of handscapped status in the admission or access to,
or treatment of, or employment in its programs and activities. Equal Housing Opportunity/Equal Opportunity Employer.
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For information call Kathy Ostrowski
(248) 350-1777
RETIREMENT COMMUNITY
97&,e2 ati,my,cu'Aluect
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8/20
1999
20 Detroit Jewish News
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22800 Civic Center Drive • Southfield, MI
JCC Changes Its Menu
Restaurateur Matt Prentice will replace Sperbers
for food service at West Bloomfield center.
SHELLI DORFMAN
Editorial Assistant
T
he Jewish Community
Center of Metropolitan
Detroit has given restaura-
teur Matt Prentice a con-
tract to cater kosher meals at its West
Bloomfield and Oak Park facilities and
to run the West Bloomfield restaurant.
Prentice, whose Bingham Farms-
based Unique Restaurant Corporation
operates 13 eateries around Detroit,
replaces Sperber's North Inc., which
has provided the food service at the
West Bloomfield location of the JCC
since it opened 25 years ago.
Center officials and Prentice said the
shift was being made to take advantage
of the $1.2 million renovation of the
social hall in the Center's D. Dan &
Betty Kahn Building in West
Bloomfield. Kosher service and a
hoped-for liquor license, they said,
would attract large banquets, parties,
corporate meetings and other gather-
ings that, because of size, now mostly
go to secular facilities, such as hotels.
In addition, Prentice said he expects to
attract corporate business and social
functions that are overflow from his
other restaurants as well as groups and
individuals "looking for a great catering
hall that just happens to be kosher."
JCC Executive Director David
Sorkin said the Center would collect a
percentage from all food-related sales,
including the restaurant, catering, car-
ryout and off-site events. He declined
to disclose the percentage or to esti-
mate how much income the JCC
expects to get. He also declined to say
how much the Center has been col-
lecting from Sperber's, which, until it
closed Aug. 12, ran a cafeteria-style
restaurant on the main floor and
catered a handful of events in the
social hall each year.
The JCC, which has accumulated a
multi-million deficit as membership
and attendance have sagged in West
Bloomfield, is in the middle of a $25-
million capital campaign to renovate
that building, to complete work on
the Jimmy Prentis Morris Building in
Oak Park and to fund endowments
for programs at both. facilities. It is
banking heavily on a projection that
revitalized by
the Kahn building
the restored social hall, a new Judaic
enrichment center, and expanded
health and fitness facilities — will
attract new members from Jewish
families widely scattered in the more
distant Oakland suburbs.
Sorkin said Prentice will oversee man-
agement, selling and party bookings, as
opposed to the more limited role that
Sperber's played. He said Prentice was
chosen because of "his reputation for
quality food and, most importantly, the
ability to manage large parties."
Included in the package is Milk and
Honey, a full-service, kosher dairy
restaurant, a catering operation and
line of carryout items. The Vaad
Harabonim/Council of Orthodox
Rabbis of Greater Detroit, will provide
a full-time, on-site kosher supervisor.
Prentice — whose organization
owns Fusion, Duet and Plaza Deli
restaurants and a baking company and
is the in-house caterer at Temple Israel
and Temple Shir Shalom — said he
did not expect the restaurant to make
money in itself, but predicted the
catering and carryout businesses
would be profitable.
The choice of dairy over the pre-
existing meat kitchen was made, said
Sorkin, because "with more and more
people looking for dairy options, we
felt strongly that it gives us many
more options instead of meat."
Prentice said the dairy kitchen
would allow him meal variations,
including a sushi bar, healthy drinks,
stir- fry meals with a wok station and
an exhibition kitchen where diners
can watch meals being prepared.
He said the Vaad had certified his
operation for dairy only and that he
was seeking a local partner to cater
kosher meat service. Alan Linker, pres-
ident of Sperber's North, says Prentice
offered him that role but he declined,
saying, It is time to move on."
Sperber's is building a gourmet
meat and parve carryout business,
which is set to open in West
Bloomfield in early 2000; it has cater-
ing contracts with Congregations
B'nai Moshe and Beth Abraham Hillel
Moses, as well as off-site bookings. A
new kitchen is to be completed at the
Kahn Building by the end of October
with the restaurant expected to be
operating by next spring. P1