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Apartment Division does not discriminate on the basis of handscapped status in the admission or access to, or treatment of, or employment in its programs and activities. Equal Housing Opportunity/Equal Opportunity Employer. ea & the Ank eATHERWOOD C l For information call Kathy Ostrowski (248) 350-1777 RETIREMENT COMMUNITY 97&,e2 ati,my,cu'Aluect fa° 66Vbei 8/20 1999 20 Detroit Jewish News O ~ ( 22800 Civic Center Drive • Southfield, MI JCC Changes Its Menu Restaurateur Matt Prentice will replace Sperbers for food service at West Bloomfield center. SHELLI DORFMAN Editorial Assistant T he Jewish Community Center of Metropolitan Detroit has given restaura- teur Matt Prentice a con- tract to cater kosher meals at its West Bloomfield and Oak Park facilities and to run the West Bloomfield restaurant. Prentice, whose Bingham Farms- based Unique Restaurant Corporation operates 13 eateries around Detroit, replaces Sperber's North Inc., which has provided the food service at the West Bloomfield location of the JCC since it opened 25 years ago. Center officials and Prentice said the shift was being made to take advantage of the $1.2 million renovation of the social hall in the Center's D. Dan & Betty Kahn Building in West Bloomfield. Kosher service and a hoped-for liquor license, they said, would attract large banquets, parties, corporate meetings and other gather- ings that, because of size, now mostly go to secular facilities, such as hotels. In addition, Prentice said he expects to attract corporate business and social functions that are overflow from his other restaurants as well as groups and individuals "looking for a great catering hall that just happens to be kosher." JCC Executive Director David Sorkin said the Center would collect a percentage from all food-related sales, including the restaurant, catering, car- ryout and off-site events. He declined to disclose the percentage or to esti- mate how much income the JCC expects to get. He also declined to say how much the Center has been col- lecting from Sperber's, which, until it closed Aug. 12, ran a cafeteria-style restaurant on the main floor and catered a handful of events in the social hall each year. The JCC, which has accumulated a multi-million deficit as membership and attendance have sagged in West Bloomfield, is in the middle of a $25- million capital campaign to renovate that building, to complete work on the Jimmy Prentis Morris Building in Oak Park and to fund endowments for programs at both. facilities. It is banking heavily on a projection that revitalized by the Kahn building the restored social hall, a new Judaic enrichment center, and expanded health and fitness facilities — will attract new members from Jewish families widely scattered in the more distant Oakland suburbs. Sorkin said Prentice will oversee man- agement, selling and party bookings, as opposed to the more limited role that Sperber's played. He said Prentice was chosen because of "his reputation for quality food and, most importantly, the ability to manage large parties." Included in the package is Milk and Honey, a full-service, kosher dairy restaurant, a catering operation and line of carryout items. The Vaad Harabonim/Council of Orthodox Rabbis of Greater Detroit, will provide a full-time, on-site kosher supervisor. Prentice — whose organization owns Fusion, Duet and Plaza Deli restaurants and a baking company and is the in-house caterer at Temple Israel and Temple Shir Shalom — said he did not expect the restaurant to make money in itself, but predicted the catering and carryout businesses would be profitable. The choice of dairy over the pre- existing meat kitchen was made, said Sorkin, because "with more and more people looking for dairy options, we felt strongly that it gives us many more options instead of meat." Prentice said the dairy kitchen would allow him meal variations, including a sushi bar, healthy drinks, stir- fry meals with a wok station and an exhibition kitchen where diners can watch meals being prepared. He said the Vaad had certified his operation for dairy only and that he was seeking a local partner to cater kosher meat service. Alan Linker, pres- ident of Sperber's North, says Prentice offered him that role but he declined, saying, It is time to move on." Sperber's is building a gourmet meat and parve carryout business, which is set to open in West Bloomfield in early 2000; it has cater- ing contracts with Congregations B'nai Moshe and Beth Abraham Hillel Moses, as well as off-site bookings. A new kitchen is to be completed at the Kahn Building by the end of October with the restaurant expected to be operating by next spring. P1