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Inaugural CC Film Fest Sells Out
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6/25
1999
16 Detroit Jewish News
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As part of the film festival, Jody Podolsky, screenwriter-director-producer,
answers an audience question in introductory remarks to her film
`All Oflt," June 16 at the Star Southfield Entertainment Complex.
LONNY GOLDSMITH
Staff Writer
A
dmittedly, organizers of the
area's first significant try at
a Jewish film festival started
with modest goals. They
even budgeted to lose money.
But the Jewish Community Center
of Metropolitan Detroit's Lenore
Marwil Jewish Film Festival didn't
disappoint them. About 2,500 tickets
were purchased over the June 10-16
run, with 70 percent of the 11 sched-
uled sessions sold out.
"We're still gathering all the infor-
mation, but it looks like we'll break
even," projected Nitzana York, direc-
tor of the JCC's life and learning
department. That's fine, she added,
because the program was never
intended to be a fund-raiser.
Soleil, a French film starring Sophia
Loren, sold out the 250-seat auditori-
um at the Star Southfield
Entertainment Complex the week
before its June 13 screening. More than
150 people attended a special second
screening of the film later that evening.
Helping the Center not lose money _
on the endeavor were 35 community \-\
sponsors — more than expected —
plus 18 patrons who paid $250 a
piece for that honor. Several others
bought tickets for the whole series,
but York didn't track that number.
York said the actual cost to put on
the festival was $60,000, with $25,000
coming out of the Center's budget.
The rest was defrayed by sponsorships. <
"We didn't expect this kind of
response," said Mindy Soble
Kaufman, who co-chaired the plan-
ning committee with Mark Chessler.
She noted that the 5 p.m. session
on June 15, which featured four short
films including the 1999 Oscar win-
ner for short documentary, was over-
filled and people had to be turned
away at the door.
The festival definitely will return
next year.
"This was a trial year so people did-
n't know what to expect," Kaufman
said. "For a lot of people, once they
got. in, it ignited their interest."