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page 56
Iordyn Waterstone, 7, and Alanna Cohen, 7,
I create edible art.
dream\
saing\
1.
Carrie Waterstone displays Sandy Candy.
SHELLI DORFMAN
Editorial Assistant
t first Carrie Waterstone didn't believe
the caller. He told her his name was
Rich Moscato and he was creative
director of Woman's World magazine.
He wanted to know if he could fly her to New
York for a makeover and photo shoot to publicize
her success as a candy distributor. Oh, and could
they do it by the end of the week? And, one
more thing, would it be OK if they put her pic-
ture on the magazine's cover?
Waterstone said she went from feeling disbe-
lief to being "incredibly excited." After confirm-
ing the call was legitimate, the West Bloomfield
mother of two called the magazine, whose recent
covers have sported the faces of Kathie Lee
Gifford, Richard Simmons and country music
star Reba McEntire, and accepted the offer.
Four days later, on Feb. 26, she and public
relations consultant Carolyn Krieger-Cohen left
Detroit Metropolitan Airport for a 13-hour
whirlwind trip to New York. A phone interview
by Woman's World freelance writer Barbara
Mackey had taken place the night before.
Elliot Foon,13, and Lauryn nterstone,13,
have fin making candy sticks.
Arriving in New York, they were whisked by lim-
ousine to the Manhattan photography studio of
Robert Milazzo, where Waterstone met with hair
stylist Michelle B., makeup artist Bryin Smoot
and Woman's World fashion editor Jane Cunniff.
Hours later, recovering from a hectic day of
glamour and excitement, Waterstone was back
home reflecting on the story that could change
her life.
Slated for the magazine's May 4 issue, but
expected to be in newstands next week, Woman's
World features editor Kathleen Fizpatrick said the
article will focus on "five ordinary women who
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Carrie Waterstone makes the cover
of Woman's World as one of five
ordinary women who became
successful in business.
became successful — a 'why didn't I think of
that?' piece about women in business."
And Waterstone's business is candy, a product
she gained interest in selling after a trip to Las
Vegas with her husband Joel in 1996. The two
were starting their vacation stocking up with
candy for their hotel room. In a gift shop, she
saw an early version of Sandy Candy, the sand
and rock-candy product she now distributes, and
brought the "Party Pack" home for daughter
Jordyn's birthday party. She says the kids had so
much fun creating multicolored patterns by
pouring the candy into its accompanying clear
plastic tubes that she wanted to buy more.
Discovering the candy she bought in Nevada
was part of a trial sale and not actually a retail
product, Waterstone contacted David Klein, the
manufacturer of Sandy Candy, as well as the cre-
ator of Jelly Bellys. He owned a candy factory
called Can You Imagine That! in Covina, Calif
Deciding the product would do better at street
fairs and art shows, where it could be demon-
strated, Klein said that Waterstone was at the
right place at the right time. She became the
company's exclusive national distributor.
Beginning with a $500 startup kit, Waterstone
4/16
1999
Detroit Jewish News
39