Mazel Toy! West loom rad wo realizes sugar- ,oated page 56 Iordyn Waterstone, 7, and Alanna Cohen, 7, I create edible art. dream\ saing\ 1. Carrie Waterstone displays Sandy Candy. SHELLI DORFMAN Editorial Assistant t first Carrie Waterstone didn't believe the caller. He told her his name was Rich Moscato and he was creative director of Woman's World magazine. He wanted to know if he could fly her to New York for a makeover and photo shoot to publicize her success as a candy distributor. Oh, and could they do it by the end of the week? And, one more thing, would it be OK if they put her pic- ture on the magazine's cover? Waterstone said she went from feeling disbe- lief to being "incredibly excited." After confirm- ing the call was legitimate, the West Bloomfield mother of two called the magazine, whose recent covers have sported the faces of Kathie Lee Gifford, Richard Simmons and country music star Reba McEntire, and accepted the offer. Four days later, on Feb. 26, she and public relations consultant Carolyn Krieger-Cohen left Detroit Metropolitan Airport for a 13-hour whirlwind trip to New York. A phone interview by Woman's World freelance writer Barbara Mackey had taken place the night before. Elliot Foon,13, and Lauryn nterstone,13, have fin making candy sticks. Arriving in New York, they were whisked by lim- ousine to the Manhattan photography studio of Robert Milazzo, where Waterstone met with hair stylist Michelle B., makeup artist Bryin Smoot and Woman's World fashion editor Jane Cunniff. Hours later, recovering from a hectic day of glamour and excitement, Waterstone was back home reflecting on the story that could change her life. Slated for the magazine's May 4 issue, but expected to be in newstands next week, Woman's World features editor Kathleen Fizpatrick said the article will focus on "five ordinary women who • • eamisar • ■ notivillillr r 13, f w al will111114.. Carrie Waterstone makes the cover of Woman's World as one of five ordinary women who became successful in business. became successful — a 'why didn't I think of that?' piece about women in business." And Waterstone's business is candy, a product she gained interest in selling after a trip to Las Vegas with her husband Joel in 1996. The two were starting their vacation stocking up with candy for their hotel room. In a gift shop, she saw an early version of Sandy Candy, the sand and rock-candy product she now distributes, and brought the "Party Pack" home for daughter Jordyn's birthday party. She says the kids had so much fun creating multicolored patterns by pouring the candy into its accompanying clear plastic tubes that she wanted to buy more. Discovering the candy she bought in Nevada was part of a trial sale and not actually a retail product, Waterstone contacted David Klein, the manufacturer of Sandy Candy, as well as the cre- ator of Jelly Bellys. He owned a candy factory called Can You Imagine That! in Covina, Calif Deciding the product would do better at street fairs and art shows, where it could be demon- strated, Klein said that Waterstone was at the right place at the right time. She became the company's exclusive national distributor. Beginning with a $500 startup kit, Waterstone 4/16 1999 Detroit Jewish News 39