ured, if he made any mistakes,
his little restaurant and said, 'Okay,
"everybody knows."
so what's your real story? Who are
Before opening, Weinstein spent
you with?'"
soraf time working in the manager's
After studying the skills of pizza-
program ar Little Caesar's. That's where
making with the master, reality set
he learned the necessity of trying to keep
in. "I said, This is so stupid, so
his food costs below 30 percent and his
hard, it is impossible to make pizza
labor costs at 5 percent. With his rent,
this way. I'm going ro break my
insurance, electricity and heat,
back. This is a hard concept, and I
Weinstein figures those fixed expenses
want a franchise, so I'm going to go
to Boston with my par-
ents and open a soup
kitchen. We're going to
do it in the financial
district and its going to
be called the Financial
District Soup Kitchen,'"
said Weinstein.
"Meanwhile, me and
my dad [Dr. Robert
Weinstein] got heavier
into this thing, and real-
ized it was going to be
expensive. So it just fell
apart. I came home for
Tomatoes Apizzas Jayson Kakos, Michael Weinstein and
Yom Kippur in 1997
Tyrone Broadus.
and hung out with my
friend Jayson Kakos,
come out to about 5100 a day.
whom I had known since Orchard
So far, business has been good
Lake Middle School. Like me, he
enough to justify- the $75,000
wasn't doing anything, butwas just
inves:mtnt. Among his regular cus-
scrambling around looking for
tomers are transplanted New
something to do. So I said, 'Why
Havenites now living and working
don't I come home and we'll make a
in the metropolitan area.
pizza place?"' said Weinstein.
Candidly, Weinstein admits, "We're
That's just what he and the 24-
trying
to copy Little Caesar's and make a
year-old Kakos did in mid-July.
good pizza. We're not trying to do any-
They spent a lot of time just fixing
thing fancy. I don't see us as having any
the ceiling and walls. They got a
competition. I want to turn this into a
great deal on the equipment, includ-
viable business. My goal is to have
ing the ventilation and the slicer, all
another shop by the year 2000. And
for a mere 515,000. Sure, some
that's just the beginning." How far does
things had liens on them, but the
Weinstein have to go to compete with
lawyers worked it out.
the big boys? Here's
Six pizzerias
how the pizza busi-
had previously
ness is sliced nation-
been in that loca-
ally:
tion, and all six
First place is
had failed. Others
securely held by
might be turned
7Pizza Hut Inc., of
off by the odds.
Dallas, with $4.70 -
But, after all, they
billion
in sys-
were lucky No. 7.
temwide sales in
Weinstein
1997. They are fol-
liked the loca-
lowed by Domino's
tion, right across
Pizza Inc. of Ann
the street from
Arbor with $2.48
an apartment
billion, Little
complex, and
Caesar Enterprises
near many hun-
Inc. of Detroit
gry Novi office
with $1.78 billion,
workers. He
and Papa John's
didn't want to
International Inc.
open in West
of Louisville with
Bloomfield
$870 million.
where, he fig-
Working the dough is important.
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Detroit Jewish News
61