EN
Advantage CD
11-MONTH
ADVANTAGE CD
Lori and Cary Greenberg show off a "media room" they designed.
/—
than-good marriage work together?
"Oh, sure, we have our moments,"
they laugh in unison. "Absolutely,"
Cary says in his home-based office, as
his Lawrence Tech intern, Cynthia
Wang, smirks over her drafting table.
"Daily, we have discussions," Cary
-says, "but we get it out of the way
before Cynthia shows up."
Lori, who has designed dozens of
residences, including the award-win-
ning home of former Pistons basket-
ball player Terry Mills, says, "We
bounce ideas off of each other. We
may have different theories, different
thoughts and approaches and we may
argue about something, but it's nice to
can on each other."
Adds Cary: "Lori is real cut and
dry. You know, 'This is the way it is.
But she brings me back to reality."
As with a smooth-running mar-
riage, Cary believes each partner in a
business needs to know what his or
her obligations are.
"You have to have responsibilities.
n a marriage, each knows what they
have to do in the house. For example,
Lori's a working mom so I make the
bed in the morning," he says. "You
have to help each other and know
what you do best and do that. Know
what your partner does well."
The Greenbergs say they know
when to call it a day — although a
few weeks ago Cary excused himself
om a dinner party in their home to
go cover up some mortar at a con-
struction site. "The skies were dark, it
was going to pour any second, and I
happened to know that the mortar
wasn't protected," he says. "We're
hands-on in many ways."
But generally when the work day
ends, "We close the door and then
become husband and wife again,
focusing on each other, our family and
social lives," Lori says.
She and Cary, whose own home is
eclectic and classic ("I don't like
trendy," she stresses) like to entertain
and they also are avid runners, head-
ing out for a five-mile jog together
about four or five times per week.
- The couple prevents tunnel vision
by traveling. Just back from a trip to
Los Angeles, they toured the new J.
Paul Getty Museum, designed by
Richard Meier & Partners. They spent
hours outside the building, studying
its shapes and its gorgeous landscap-
ing. "I equate that museum with the
ancient ruins. That's how strong of a
statement the designer makes," Cary
says. "The spaces are tremendous,"
adds Lori.
Knowing your craft is undoubtedly
a requirement in the Greenbergs' busi-
ness. But to be a successful architect
and designer, one must also be a psy-
chologist-, Cary says, adding that when
dealing with clients there are many
needs to fulfill. "People are too smart
today. They want an experience.
Architects and designers have got to
deal with experience and project a
feeling."
Great service also tops the G
Group's how-to-be-successful list. "If
you go to a doctor and you like the
doctor, that's 90 percent of the cure,"
Cary says. "If you don't have the ser-
vice, forget it, you're gone."
Good service provides a nice bonus
for the Greenbergs, too. "We often
become a part of our clients' lives. We
end up doing their kids' homes, too,"
Cary says. 17_
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8/14
. 1998
Detroit Jewish News
109