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KOSHER
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BEST PRICE!
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Priced For Posterity -
Visibility can cost a pretty penny at the
Jewish Community Center.
PHILIP TEWEL
O
Food & Beverage
Director
0
(248) 661-4050
Farmington Hills
LONNY GOLDSMITH
According to Mort Plotnick,
the JCL's director of develop-
ment, donors can also give
or $75,000, your
money to endow programs.
name could be
There is certainly no shortage
attached to the
of those, ranging from $2 mil-
shaving area of
lion for the day camp to
the men's health club at the
$50,000 per day for the Jewish
Kahn Jewish Community
Book Fair.
iftb
4*,„0.
Center in West Bloomfield.
While people are recognized
For $25,000, it could
via plaque for their contribu-
become a familiar sight in
tion, Plotnick feels recognition*
the massage area.
is not what the donors are
While that sounds steep
after.
for a sink and a mirror to
"That's a byproduct of the rea-
clean up or relax after .a
son," Plotnick said. "They give
workout, it only scratches
because of the nature of ser-
the surface.
vice. From our perspective,
The JCC has issued a
people can give anonymously if
list of 143 other - naming
they want."
opportunities totalling
In addition to the Kahns,
nearly $40 million. These
Lillian and Alfred Kuschinski, _40
options are available as part
Arthur and Helene Indianer
of a $25 million capital
and Sy and Helen Indianer put
and endowment campaign
up $100,000 for the outdoor
to renovate the building
playground area. All have their
For $150, 000, the sports and fitness staircase can be named
and improve programs at
names prominently displayed
after you.
both the Kahn and Jimmy
at the playground.
south and east entrances and main
Prentis Morris JCCs.
The coffee and gift shop area and
drive are available at $1 million apiece,
"Ordinarily, not everything gets
the general membership fitness areas
as is the second gym. For $1 million,
dedicated," said Hugh Greenberg,
are listed as having been designated
your name can go up on the second
capital campaign chairman. "It's a list
already, but no money has been
gym, right next to that of Max and
of opportunities and it doesn't mean
pledged yet.
Marjorie Fisher.
that people will take all of them."
"People have come to us and
expressed interest," Greenberg said.
According to Greenberg, renova-
"We won't announce anything until
. tion will begin. once the $25 million
it's a done deal."
goal is reached, regardless of what is or
The cultural hall, also known as
isn't named.
Shiffman Hall, is slated to be
The most expensive name placed
renamed because the family has given
on the Center is that of D. Dan and
permission to do so.
Betty Kahn, who donated $3.6 mil-
ml
According to Plotnick, the
lion to have their name tagged onto
Rosenbergs,
whose
name
is
on
the
the front of the building.
Recreation Complex, gave permission
Altogether, only 11 of the 144 nam-
to sell the naming rights of the multi-
ing possibilities go for more than $1
purpose room and the lobby.
million, including the Judaic Discovery
However, their name remains on the
room and child development center, at
Check into the JCC at the receptionist
structure. ❑
$2 million apiece. The cultural hall,
desk with your name on it. For $300,000.
Staff Writer
tar4-k irent
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