Business
Memos
B
Howard A. Tkatch has been appoint-
Barbara Lewis of Oak Park, director
ed assistant vice president and
accounting manager of AMERA
Mortgage Corporation.
of communications for Hospice of
Michigan, has been elected vice presi-
dent for communications of the Non-
Profit Public Relations Network.
Walled Lake-based Deadline Com-
munications has designed a home
page for the Daniel Sobel Friendship
Circle. The Web site (www.friendship-
circle.com ) includes a chat room, a
volunteer openings listing and an
inspirational message hotline, says
Rabbi Levi Shemtov, Friendship Circle
coordinator.
President Erik Bean established
Deadline Communications
(www.deadlinecommunications.com ),
an Internet and marketing/media rela-
tions firm, in 1993. A Web site design
and hosting division was added in
1997.
efore our convenient Birmingham branch
bank opens this spring, we're working even
harder to earn your business. Like guaranteeing
the highest published yields on 6 and 12-month
CDs in the area. Call our main headquarters in
Bingham Farms toll-free 1-800-421-BANK
today to see how you can open your account by
mail, wire transfer or direct deposit. Of course,
all accounts are FDIC-insured.
PARAMOUNT
BANK
Your Hometown Bank
HEADQUARTERS:
Bingham Farms Office • (248) 646-3400
`F DIC
ISURED
(
(Y
30850 Telegraph Road, Suite 250
Bingham Farms, Michigan 48025
Ronald Smith
Cr.
LENDER
60,000
people just read this ad!
advertising in
3/20
1998
128
J I N
Gets
Resu
248-354-6060 ej.1-19S
Ronald Steven Smith has becomes a
partner in the Bloomfield Hills law
firm of Liss and Associates PC; he is a
trial lawyer with the firm.
Howard Novetsky, a certified residen-
tial specialist with Real Estate One
Inc. in West Bloomfield, has received
the cornpany's President's Council of
Excellence Diamond Level Award.
Allan Gelfond of Farmington Hills,
senior financial resource development
officer for the Jewish Federation of
Metropolitan Detroit, has been elected
president of the National Association
of Jewish Community Organizations
Personnel.
Jewish News Joins
Marketing Alliance
In an ongoing move to strengthen its
presence in Oakland County, the
Greater Detroit Newspaper Network
(GDNN) has formed a strategic mar-
keting alliance with The Detroit Jew-
ish News and Style magazine.
The announcement was made by
Frank Shepherd, president and CEO
of 21st Century Newspapers Inc., the
parent company of GDNN, and
Arthur Horwitz, publisher of The
Jewish News and Style.
GDNN will represent The Jewish
News in regional account advertising
sales. This alliance allows advertisers
an efficient and effective way to reac h
the upscale Oakland County market
through The Jewish News and the
Oakland Press with one phone call.
"The GDNN is proud to represent
such an outstanding publication,"
Shepherd said. "This alliance is a
win-win situation for advertisers. It
combines the strength of the Oakland
Press and The Jewish News, making it
a very desirable advertising . medium. -
The Jewish News has been pub-
lished every Friday since 1942. Nine-
ty percent of its 50,000 readership is
centered in upscale Oakland County.
"The Jewish News has a long histo-
ry in Oakland County, both with our
readers and the local merchants,"
Horwitz said. "This alliance provides
regional advertisers a better way to
place their advertising, in turn reach-
ing the most desirable part of metro
Detroit."
The Greater Detroit Newspaper
Network is a regional advertising net-
work that allows advertisers to pur-
chase ads in any or all of 21st Centu-
ry Newspapers' publications in any
combination. It has the largest news-
paper circulation in Oakland and II
Macomb counties, including the
Oakland Press, Macomb Daily and the
Daily Tribune, along with 22 weekly
newspapers in southeast Michigan.
The addition of The Jewish News
brings GDNN's total circulation to
745,000.