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experiments were a complete failure.
Today, Zemach sends its skins to
France where they are tanned and
then distributed around the world by
Gordon Choisy under Zemach's brand
name.
In the field of meat, however,
Zemach has helped revolutionize the
-, industry. For years, South Africa con-
sidered ostrich meat merely a by-prod-
uct of the skins and sold it cheaply.
Israeli researchers discovered, however,
that unlike red meat, which ostrich
meat closely resembles in taste and
texture, ostrich is extremely low in fat
and cholesterol, two very important
elements for today's health-conscious.
In a 75-gram serving, for instance,
ostrich contains 97 calories, 2 grams
of fat, and 58 milligrams of choles-
terol; roast chicken contains 140 calo-
ries, 3 grams of fat, and 73 milligrams
of cholesterol; while beef steak con-
tains 240 calories, 15 grams of fat,
and 77 milligrams of cholesterol.
Israeli chutzpah
and initiative
helped found an
industry.
"Our discovery changed everything.
People in the business started to regard
the meat as a quality product," says Or.
When sales started in 1991, the
company began offering customers a
range of meat categories and cuts sim-
ilar to that in the beef market. They
called it the meat of the 21st century
and, to tempt wary palates, Zemach
employed chefs to create new ostrich
recipes. Today, the company is work-
ing on a recipe book to be published
in several languages.
Demand grew quickly, particularly
in Europe where Israel has now cor-
nered 17 percent of the ostrich meat
market. One of the biggest pushes
came with the mad cow disease scare,
when some British beef was found to
be the cause of a killer disease.
"Israeli ostrich meat has become
very famous," says Or. "It leads the
market in terms of quality. Demand is
high, almost unlimited. It's only a
matter of price."
Next year, Or — who is also chair-
man of the Israeli Ostrich Producers
Association and vice president of the
HEADS HIGH on page 155
Where are the 1998 JCC Moccabi Games going to take place?
Detroit!
What exciting event will take place at the Palace on
August 16,1998?
Our spectacular JCC Maccabi
Opening Ceremonies.
Who was responsible for the overwhelming success of the 1984
and 1990 Games?
The JCC Maccabi hosts, volunteers
and spectators.
Who will be the main players in the 1998 JCC Maccabi Games?
2,800 Jewish athletes ages 13.16
What event of zoological importance will occur at the Games?
An evening at the Detroit be for
athletes and hosts.
How many sports will be competed at the Games?
17 sports.
Anything else is just a trivial pursuit.
Ona ga c j m e e ib s i
For information on hosting and/or volunteering
call the JCC Maccabi Games office 248-661-7722
August 16-23, 1998
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