Lift It!

est client is a wonderfully eccen-
tric woman from Ann Arbor. "Her
name is Jean, a beautiful flaming
redhead." He h as taught her what
he will teach the audience at his
Sept. 18 engagement — the bene-
fits of facial cleansing and mois-
turizing, ideally with his line of
aloe-based, hypoallergenic skin
care products; the art of blending
("you can put schmaltz on your
face if you know how to blend");
and the magic of hair color. "Don't
go gray," he says. "Don't look old-
er than you are."
Most importantly, Mr, Bruce
stresses that radiant looks come
from inside and it's up to every one
of us to discover how to bring our
best faces forward. ❑

Beautiful people guru Jeffrey Bruce has some sage advice for Detroiters
on Sept. 18.

LINDA BACHRACK SPECIAL TO THE JEWISH NEWS

C

elebrity makeup artist Jef-
frey Bruce admits to a cou-
ple of nips and tucks around
his fiery eyes and a rather
frightening resemblance to movie
critic Gene Siskel.
But ifs time he assesses his own
youth_ful features after years of dis-
secting other people's mugs. After
all, Mr. Bruce celebrates the big 5-
0 in January.
Is he concerned? No way. The
"in your face" skin care and cos-
metic guru says everyone should
look their age and look wonderful.
"You can't fight gravity," he says.
"When in doubt, lift it up."
And you know the old adage
that less is more when it comes to
makeup application? Well, that
doesn't hold for those of "a cer-
tain age." "The older you get, the
more makeup you need," empha-
sizes Mr. Bruce.
But the key is learning how to
apply the makeup and to update
your look. Women don't see him
for a makeover, he says, they come

to him for instruction. "You're nev-
er too old to learn proper skin care
techniques," he says. And his lec-
tures are peppered with nonstop
witticisms, gossip and, yes, bru-
tally honest comments.
"Beware the GRS," Mr. Bruce
warns. 'That's the Ginger Rogers
Syndrome. Poor dear, she was
stuck in an eternal time warp. And
Barbara Eden is following close in
her footsteps."
Mr. Bruce, who you probably re-
member from his many stints on
"Kelly & Company," brings his ex-
pertise back to Detroit at 10 a.m.
Thursday, Sept. 18, for an event
sponsored by the Auxiliary for
Jewish Aged and the Jewish
Home & Aging Services at Tem-
ple Israel.
'Wake Up with ... Jeffrey Brace,
Living Longer, Looking Beautiful,"
promises to be a morning filled
with fashion advice, cosmetic and
hairstyling consultation and dis-
cussions with plastic surgery, der-
matology and vision experts.

For ticket information for the
Sept. 18 event, call (248) 661-
2969. Brunch and program:
$20. Patron donation: $40.

Jeffrey Bruce:
Don't let it sag.
"I'm thrilled to be involved with

the Jewish community," says Mr.
Bruce. "I feel an allegiance to the
Jewish people and have wanted to
contribute my time to a good cause.
You know, no one ever asks me
what my last name is. It's Hirsch
Jeffrey Bruce Hirsch."
Mr. Bruce boasts that his old-

,

Eugene & Marcia Applebaum

'Jewish Parenting Center

.

Congregation Shaarey Zedek-Btnal Israel Center

presents

New York Times Best Selling Author

JUDITH VIORST

as she discusses the topic

FOR PEACE OF MIND
RESIGN AS GENERAL MANAGER
OF THE UNIVERSE

Join us for a lively talk about control over our lives and
the people we love, especially our children.

Saturday, September 20 9 1997

8:00 p.m.

Congregation Shaarey Zedek
27375 Bell Road e Southfield, Michigan
$10 per person
Afterglow following program

For more information regarding this program or others,
please call Janet Pont, Director (248) 681 5353

-

A gift from the Morris & Beverly Baker Foundation •
In memory of Morris D. Baker

A New Look
For Old Group

Celebrating 72 years of continu-
ous service to the Jewish com-
munity, the Auxiliary for Jewish
Aged is the volunteer arm of the
Jewish Home and Aging Ser-
vices. It financially supports a
variety of programs and services
for the residents, while dedicat-

ing thousands of hours to their
educational, therapeutic, social,
cultural and religious needs.
More than 1,200 auxiliary
members work to enrich the lives
of Jewish elderly, with active vol-
unteers staffing gift shops and
nosh nooks, welcoming new res-
idents, planning holiday cele-
brations and hosting a myriad of
programs.
Residents of the homes, which
include Fleischman Residence,
Menorah House and the Marvin
& Betty Danto Health Care
Center, are also members of the
auxiliary and participate as vol-
unteers.
In an effort to gain communi-
ty-wide exposure, the auxiliary
has planned some dynamic
events for the coming year. "We
wanted to begin the year with a
bang," says program vice presi-
dent Julie Ritten. "Normally, our
opening meeting draws about
100 people, and they're the same
staunch supporters every year."
Ritten expects 300 to attend the
Sept. 18 opener that features
makeup artist Jeffrey Bruce on
a panel with beauty, fashion and
health professionals.
Highlights of the year include
the auxiliary's Gift Shop Fash-
ion Show in October and the
Jewish Book Fair in November.

—Linda Bachrack

Earn higher yields!

MONEY MARKET

11Y
4:MA (4

BERKLEY • (248) 546-2590
BIRMINGHAM • (248) 646-8787
CLAWSON • (248) 435-2840
COMMERCE TWP. • (248) 669-3993 *
ROCHESTER • (248) 656-5760
SOUTHFIELD • (248) 948-8799
TROY • (248) 649-3883 *
WEST BLOOMFIELD • (248) 855-6644

* NEW LOCATIONS IN COMMERCE TWP. & TROY

FDIC

Annual percentage yield accurate as of 7/28/97 and are
subject to change without notice. Money Market: $2500
minimum balance required to open account and must be
maintained for stated APY. Balances below $2500 earn
2.75%. Fees may reduce earnings if minimum balance is
not maintained. ©1997 Sterling Bank & Trust FSB.