Lift It! est client is a wonderfully eccen- tric woman from Ann Arbor. "Her name is Jean, a beautiful flaming redhead." He h as taught her what he will teach the audience at his Sept. 18 engagement — the bene- fits of facial cleansing and mois- turizing, ideally with his line of aloe-based, hypoallergenic skin care products; the art of blending ("you can put schmaltz on your face if you know how to blend"); and the magic of hair color. "Don't go gray," he says. "Don't look old- er than you are." Most importantly, Mr, Bruce stresses that radiant looks come from inside and it's up to every one of us to discover how to bring our best faces forward. ❑ Beautiful people guru Jeffrey Bruce has some sage advice for Detroiters on Sept. 18. LINDA BACHRACK SPECIAL TO THE JEWISH NEWS C elebrity makeup artist Jef- frey Bruce admits to a cou- ple of nips and tucks around his fiery eyes and a rather frightening resemblance to movie critic Gene Siskel. But ifs time he assesses his own youth_ful features after years of dis- secting other people's mugs. After all, Mr. Bruce celebrates the big 5- 0 in January. Is he concerned? No way. The "in your face" skin care and cos- metic guru says everyone should look their age and look wonderful. "You can't fight gravity," he says. "When in doubt, lift it up." And you know the old adage that less is more when it comes to makeup application? Well, that doesn't hold for those of "a cer- tain age." "The older you get, the more makeup you need," empha- sizes Mr. Bruce. But the key is learning how to apply the makeup and to update your look. Women don't see him for a makeover, he says, they come to him for instruction. "You're nev- er too old to learn proper skin care techniques," he says. And his lec- tures are peppered with nonstop witticisms, gossip and, yes, bru- tally honest comments. "Beware the GRS," Mr. Bruce warns. 'That's the Ginger Rogers Syndrome. Poor dear, she was stuck in an eternal time warp. And Barbara Eden is following close in her footsteps." Mr. Bruce, who you probably re- member from his many stints on "Kelly & Company," brings his ex- pertise back to Detroit at 10 a.m. Thursday, Sept. 18, for an event sponsored by the Auxiliary for Jewish Aged and the Jewish Home & Aging Services at Tem- ple Israel. 'Wake Up with ... Jeffrey Brace, Living Longer, Looking Beautiful," promises to be a morning filled with fashion advice, cosmetic and hairstyling consultation and dis- cussions with plastic surgery, der- matology and vision experts. For ticket information for the Sept. 18 event, call (248) 661- 2969. Brunch and program: $20. Patron donation: $40. Jeffrey Bruce: Don't let it sag. "I'm thrilled to be involved with the Jewish community," says Mr. Bruce. "I feel an allegiance to the Jewish people and have wanted to contribute my time to a good cause. You know, no one ever asks me what my last name is. It's Hirsch Jeffrey Bruce Hirsch." Mr. Bruce boasts that his old- , Eugene & Marcia Applebaum 'Jewish Parenting Center . Congregation Shaarey Zedek-Btnal Israel Center presents New York Times Best Selling Author JUDITH VIORST as she discusses the topic FOR PEACE OF MIND RESIGN AS GENERAL MANAGER OF THE UNIVERSE Join us for a lively talk about control over our lives and the people we love, especially our children. Saturday, September 20 9 1997 8:00 p.m. Congregation Shaarey Zedek 27375 Bell Road e Southfield, Michigan $10 per person Afterglow following program For more information regarding this program or others, please call Janet Pont, Director (248) 681 5353 - A gift from the Morris & Beverly Baker Foundation • In memory of Morris D. Baker A New Look For Old Group Celebrating 72 years of continu- ous service to the Jewish com- munity, the Auxiliary for Jewish Aged is the volunteer arm of the Jewish Home and Aging Ser- vices. It financially supports a variety of programs and services for the residents, while dedicat- ing thousands of hours to their educational, therapeutic, social, cultural and religious needs. More than 1,200 auxiliary members work to enrich the lives of Jewish elderly, with active vol- unteers staffing gift shops and nosh nooks, welcoming new res- idents, planning holiday cele- brations and hosting a myriad of programs. Residents of the homes, which include Fleischman Residence, Menorah House and the Marvin & Betty Danto Health Care Center, are also members of the auxiliary and participate as vol- unteers. In an effort to gain communi- ty-wide exposure, the auxiliary has planned some dynamic events for the coming year. "We wanted to begin the year with a bang," says program vice presi- dent Julie Ritten. "Normally, our opening meeting draws about 100 people, and they're the same staunch supporters every year." Ritten expects 300 to attend the Sept. 18 opener that features makeup artist Jeffrey Bruce on a panel with beauty, fashion and health professionals. Highlights of the year include the auxiliary's Gift Shop Fash- ion Show in October and the Jewish Book Fair in November. —Linda Bachrack Earn higher yields! MONEY MARKET 11Y 4:MA (4 BERKLEY • (248) 546-2590 BIRMINGHAM • (248) 646-8787 CLAWSON • (248) 435-2840 COMMERCE TWP. • (248) 669-3993 * ROCHESTER • (248) 656-5760 SOUTHFIELD • (248) 948-8799 TROY • (248) 649-3883 * WEST BLOOMFIELD • (248) 855-6644 * NEW LOCATIONS IN COMMERCE TWP. & TROY FDIC Annual percentage yield accurate as of 7/28/97 and are subject to change without notice. Money Market: $2500 minimum balance required to open account and must be maintained for stated APY. Balances below $2500 earn 2.75%. Fees may reduce earnings if minimum balance is not maintained. ©1997 Sterling Bank & Trust FSB.