Up Front

Where Caring
Comes Naturally.

The Marvin and
Betty Danto Family Health
Care Center is a unique
health care facility. The
Center offers multiple
care services in an envi-
ronment respectful of the
Jewish faith and heritage.
Our services include
24-hour nursing care in
a catered living setting for
long term residents, sub-
acute programs for
patients transitioning
between an acutecare
hospital and home, and a
specialized self-contained
unit to care for
Alzheimer's patients.
Quality-driven sub-
acute programs provide a
level of complex medical
care or rehabilitation not
available in most nursing
centers, at a cost signifi-
cantly lower than an
extended hospital stay.

tea„s)

THE QUALITY OF CAM.
THE QUALITY OF CARING.

LOCATED ON THE JE WISH
COMMUNITY CAMPUS.

os`

Research shows that
quality, personal care is at
the top of the list of resi-
dents' needs and prefer-
ences in health care. Which
is-why the Danto Family
Health Care Center's most
exceptional feature is its
staff. People who truly put
their hearts into caring for

their patients and residents.
And for those first
attracted by the building's
physical appeal, rest assured
that it's carried throutillout
the complex. With a lovely
chapel, luxurious rooms,
mahogany furniture, brass
trim and elegant attention
to detail that combine to
create a warm relaxing

atmosphere.
We believe the center
is an attractive addition to
the Detroit metropolitan
area. Stop in or call to
arrange a personal tour.
We would love to sholA, you
how at the Danto Family
Health Care Center
caring comes naturally.

MARVIN AND BETTY DANTO FAMILY
HEALTH CARE CENTER
68
D I 48322
VEST TW
B LIAO: ERLODA M
810-788-5300

ce

-

NO MORE page 3

especially people who are new —
to make a gift first thing. I want
them to get involved, and learn
about the division and where
their money goes, so it's part of
their belief system."
The new approach is one that
Michael Brooks, director of the
University of Michigan Hillel,
says he's been trying to commu-
nicate for years. He believes that
if Jewish organizations focus on
membership and involvement
rather than fund raising, the
fund raising will come of its own
accord.
Under Mr. Brooks' supervi-
sion, students at U-M launched
an innovative Half-Shekel Cam-
paign this year. Using the slogan
"because everyone counts," the
campaign collected funds for UJA
but prioritized mass participa-
tion over large gifts. Students
were approached in person
rather than over the phone, and
everyone who donated a dollar
received a pin with the campaign
logo.
"In 12 weeks, we reached four
times the number of people and
raised three times as much mon-
ey as in previous campaigns,"
said Mr. Brooks, adding that the
campaign arose less from a de-
sire to raise funds for UJA than
to involve more students in the
Jewish community.
"It emerges out of everything
we have been doing [at U-M Hil-
lel] for the last 15 years," he said.
"[We are] building a public Jew-
ish culture that proclaims in 100

different ways that membership
in the Jewish community is the
most exciting, rewarding thing
anyone could want to have."
The Half-Shekel Campaign is
generating interest from Jewish
federations across the country,
and the U-M Hillel recently re-
ceived a $50,000 grant from UJA
and the national Hillel Founda-
tion to export the campaign to
other college campuses. Howev-
er, Mr. Brooks is concerned that
as others adopt the half-shekel
strategy, the campaign's true goal
of community-building could be
obscured by a quest for funds.
"What keeps most federation
campaigns from doing better in
terms of the bottom line is that
so many people believe all the
community wants from them is
their money," he said. "The Half-
Shekel Campaign demonstrated
that people will contribute to
things they feel connected to."
The UJA study breaks down
the baby-boomer generation of
Jews into three groups: people al-
ready active in UJA, people who
donate to other Jewish organi-
zations but not to UJA and peo-
ple who do not donate to any
Jewish organizations at all. O

a

CITY page 3

Broner's family,
aged 1 to 87,
dined together in
a back room.
"Every Satur-
day night we
would eat there,"
Ms. Broner re-
called. "It was
great to go back."
After the birth-
day dinner, the
family climbed
back into the tour
the buildings have been Berne y and bus and headed home.
Although the tour and
knocked down or moved,"
Min nie
Mr. Broner said. "But this Broner enjoy the weekend festivities are
was the only building the bu s tour. over, Ms. Broner promises
she will never forget how —
standing from Clay to
she celebrated her 80th birth-
Custer."
Also, Ms. Broner's memories of day.
"It was beautiful, it was won-
the home were admittedly more
grand than the two-family resi- derful," she said. "It was the best
thing in the world that was done
dence ever was.
"My parents raised four chil- forme."
And what will she be doing for
dren there, and I always thought
it was a big place," she said. "It is her 81st birthday?
"I don't plan ahead," Ms.
small. Really small."
The tour ended at Joe Muer's Broner said. "I am glad I can se
Restaurant in Detroit, the the leaves. I am glad I can walk."
"Besides, this can't be topped,"
Broners' favorite dinner place
when they lived in the city. Ms. she said.