Up Front Where Caring Comes Naturally. The Marvin and Betty Danto Family Health Care Center is a unique health care facility. The Center offers multiple care services in an envi- ronment respectful of the Jewish faith and heritage. Our services include 24-hour nursing care in a catered living setting for long term residents, sub- acute programs for patients transitioning between an acutecare hospital and home, and a specialized self-contained unit to care for Alzheimer's patients. Quality-driven sub- acute programs provide a level of complex medical care or rehabilitation not available in most nursing centers, at a cost signifi- cantly lower than an extended hospital stay. tea„s) THE QUALITY OF CAM. THE QUALITY OF CARING. LOCATED ON THE JE WISH COMMUNITY CAMPUS. os` Research shows that quality, personal care is at the top of the list of resi- dents' needs and prefer- ences in health care. Which is-why the Danto Family Health Care Center's most exceptional feature is its staff. People who truly put their hearts into caring for their patients and residents. And for those first attracted by the building's physical appeal, rest assured that it's carried throutillout the complex. With a lovely chapel, luxurious rooms, mahogany furniture, brass trim and elegant attention to detail that combine to create a warm relaxing atmosphere. We believe the center is an attractive addition to the Detroit metropolitan area. Stop in or call to arrange a personal tour. We would love to sholA, you how at the Danto Family Health Care Center caring comes naturally. MARVIN AND BETTY DANTO FAMILY HEALTH CARE CENTER 68 D I 48322 VEST TW B LIAO: ERLODA M 810-788-5300 ce - NO MORE page 3 especially people who are new — to make a gift first thing. I want them to get involved, and learn about the division and where their money goes, so it's part of their belief system." The new approach is one that Michael Brooks, director of the University of Michigan Hillel, says he's been trying to commu- nicate for years. He believes that if Jewish organizations focus on membership and involvement rather than fund raising, the fund raising will come of its own accord. Under Mr. Brooks' supervi- sion, students at U-M launched an innovative Half-Shekel Cam- paign this year. Using the slogan "because everyone counts," the campaign collected funds for UJA but prioritized mass participa- tion over large gifts. Students were approached in person rather than over the phone, and everyone who donated a dollar received a pin with the campaign logo. "In 12 weeks, we reached four times the number of people and raised three times as much mon- ey as in previous campaigns," said Mr. Brooks, adding that the campaign arose less from a de- sire to raise funds for UJA than to involve more students in the Jewish community. "It emerges out of everything we have been doing [at U-M Hil- lel] for the last 15 years," he said. "[We are] building a public Jew- ish culture that proclaims in 100 different ways that membership in the Jewish community is the most exciting, rewarding thing anyone could want to have." The Half-Shekel Campaign is generating interest from Jewish federations across the country, and the U-M Hillel recently re- ceived a $50,000 grant from UJA and the national Hillel Founda- tion to export the campaign to other college campuses. Howev- er, Mr. Brooks is concerned that as others adopt the half-shekel strategy, the campaign's true goal of community-building could be obscured by a quest for funds. "What keeps most federation campaigns from doing better in terms of the bottom line is that so many people believe all the community wants from them is their money," he said. "The Half- Shekel Campaign demonstrated that people will contribute to things they feel connected to." The UJA study breaks down the baby-boomer generation of Jews into three groups: people al- ready active in UJA, people who donate to other Jewish organi- zations but not to UJA and peo- ple who do not donate to any Jewish organizations at all. O a CITY page 3 Broner's family, aged 1 to 87, dined together in a back room. "Every Satur- day night we would eat there," Ms. Broner re- called. "It was great to go back." After the birth- day dinner, the family climbed back into the tour the buildings have been Berne y and bus and headed home. Although the tour and knocked down or moved," Min nie Mr. Broner said. "But this Broner enjoy the weekend festivities are was the only building the bu s tour. over, Ms. Broner promises she will never forget how — standing from Clay to she celebrated her 80th birth- Custer." Also, Ms. Broner's memories of day. "It was beautiful, it was won- the home were admittedly more grand than the two-family resi- derful," she said. "It was the best thing in the world that was done dence ever was. "My parents raised four chil- forme." And what will she be doing for dren there, and I always thought it was a big place," she said. "It is her 81st birthday? "I don't plan ahead," Ms. small. Really small." The tour ended at Joe Muer's Broner said. "I am glad I can se Restaurant in Detroit, the the leaves. I am glad I can walk." "Besides, this can't be topped," Broners' favorite dinner place when they lived in the city. Ms. she said.