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"I'm not happy with the cur- to keep her children in the JCC
rent price, but I deal with it," he program, she worries that "mon-
said. "I can deal with the in- ey is becoming the primary con-
creases that they've had over the cern and they're forgetting about
past five years, although I still the interests of the children."
Ms. Bloom says she is also con-
think they're out of whack. I
cerned that the new
would never have start-
rates will make the pro-
ed [complaining about]
gram elitist, undermin-
this if it was just a few
Fredelle
ing the JCC's mission to
dollars more a day."
Schneider:
According to Ms. "We don't want to serve the entire com-
compete with
munity.
Brickner, at least nine
Burger King."
"It's not cheap as it is,
families have complained
and has always been
to Mr. Sorkin, and she
something that we as
complained to another
JCC administrator. "The re- parents have struggled to main-
sponse to everyone has been, tain. Not everyone is a lawyer or
a doctor, and there's lots of di-
`Well, there's a long wait list.' "
While the JCC's program has versity among the children there,
a wait list of 129 families, parents but the prices will eliminate
currently in the program doubt that," she said.
However, according to Mr.
that those on the wait list would
still be interested at the new Sorkin, the infant-toddler pro-
prices. "I've talked to people on gram is a "loss leader": Its losses
the [JCC infant-toddler] wait list, are absorbed by the JCC because
and they've told me they've de- it "gets [families] in the door,"
cided to wait until their kids get with 96 percent of the infants
older to enroll them," said Ms. continuing on in the JCC nurs-
Brickner. "I feel like they're tak- ery school.
When asked whether he was
ing advantage of the preschool to
compensate for faltering [JCC] concerned that the increases
would drive families away, he
programs."
Other parents echo her suspi- said, "I'm always worried. We're
cion and are particularly angry a business and we don't want to
that the tuition increase for in- lose customers. But we are the
fant-toddler is more dramatic only [infant and toddler] Jewish
day care in the community." He
than for other JCC programs.
"I don't know where all the added, "When you compare us,
money goes," said Helene Indi- we believe we provide a lot more."
Mr. Sorkin denied that his ad-
aner, a parent who served on the
Child Development Center task ministration was not responding
force. "It seems like other day to parents' concerns.
"I've told the parents we're
cares are able to make a profit."
Lynn Bloom, who has enrolled more than happy to meet with
children in the program for four them," he said. "We are ab-
years, is disturbed by what she solutely trying to be as respon-
sees as a changing attitude with- sive to parents as we possibly can
in the JCC. Although she plans get." O (-'
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