S

MEET DAN BARISH

LEAGUE page 68

Dan can help you prepare for a secure retirement
with investments in such products as The BEST of
AMERICA® variable annuities.

The BEST of AMERICA allows you to choose
from among 10 of America's top names in money
management, including:

Dan Barish
Vice President

NATIONWIDE

reyfus

Fidelity
Investments®

ADVISORY SERVICES, INC.

• Nationwide is on your side

Nationwide Advisory Services. Inc.

The Dreyfus Corporation
Mellon Equity Associates

Fidelity Management & Reasearch Company

TCI Portfolios.
Investors Research Corporation

Dan and his associates at Comerica Securities are available to meet
with you, at your convenience. For more information on The BEST of
AMERICA variable annuities, including charges and expenses, please
obtain a prospectus by calling Dan at (810) 948-2902. Please read it
carefully before you invest or send money.

Before investing, please understand that
annuities are not insured by the FDIC,
NCUSIF, or any other government agency, are not deposits or obligation of, or
guaranteed by Comerica Bank or any of its affiliates, and involve risk, including
possible loss of principal.

NOT FDIC
INSURED

May lose value
No bank guarantee

The BEST of AMERICA variable annuities are underwritten by Nationwide Life

Insurance Company, Columbus, Ohio. Variable annuities are offered by Comerica
Insurance Services, Inc., an insurance agency and subsidiary of Comerica Bank, and are
made available through Comerica Securities, a broker-dealer member NASD/SIPC and
an affiliate of Comerica Bank.

Nationwide' and The BEST of AMERICA' are federal service marks of Nationwide
Mutual Insurance Company. Copyright 1997, Nationwide Life Insurance Company.

• TheBEsT
* OF AMERICA®
*
*

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0

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Comerica Securities

Member NASD/SIPC

(810) 541-5025

signings at the teams' merchan-
dise stores. -
But in the U.S., according to
Mr. Glieberman, it is a different
story.
"We've done research on this is-
sue with a couple of the large ad-
vertising agencies," said Mr.
Glieberman. "And they said the
fan is becoming disconnected with
the player. That's because the
player has become such a super-
star that he's no longer like the
Hank Greenbergs and Harvey
Kuenns.
"The whole time I was a kid
growing up, George Kell was on
third base [for the Detroit Tigers].
I never thought of anybody else
playing third base. I could identi-
fy with him.
"If you think of a kid growing
up today, and they want these role
models — and they do love sports
role models — how do they feel?
The players are here today and if
there's more money to be made,
they're gone. Or the whole team
is gone. Single-entity leagues are
the answer."
And single-entity leagues also
benefit the advertisers.
"Here's what a sponsor fears.
They're in the NHL, and Coca
Cola pays for major advertising
and promotion on television. The
cameras are panning the game
and there's rival Pepsi Cola's logo
right there. That's murder for Pep-
si. Ifs what they call ambush mar-
keting."
Single-entity leagues can offer
what Mr. Glieberman calls "fully
integrated sponsorship packages."
"Because you own the whole
league, you can tell the sponsor,
We'll give you the opening title at
all games on the scoreboard. We'll
give you the logo in the middle of
the field in all stadiums if you

want. We'll give you the goalposts_
in all the stadiums."
Single-entity sports may also
have timing in their favor. It is no
secret that megabuck television
advertisers are looking for places
where they can sponsor clean fam-
ily entertainment.
So if sponsors like single-enti-
ty leagues, are the television net-
works just waiting to join the love
feast? Mr. Glieberman believes
they are. He says networks can go–\
to their sponsors and tell them the
stadiums are controlled. Televi-
sion now has the technology so
that if a camera is panning a sta-
dium and sees a Pepsi sign, it can
immediately convert it to a Coke
sign. But Mr. Glieberman said
he's already seen a stadium lease
stating you can not block out their
signs with new technology where-'
you're on television.
So isn't it only logical to expect
that the All-American Football
League will be a single-entity
league when it is finally un-
wrapped this spring? Only time
will tell.
However, Mr. Glieberman said,
while starting a league is difficult,
"in our case, we've got six years'
experience in sports, so we kno
what will work. My son and t
know from watching major league
soccer, which has come very close
to being a single-entity league,
that this is the way to start a
league now.
`The business of sports is no dif-
ferent than any other business.
You've got to remember that
when you're in sports there are
two key things: You're in media/
and you're in entertainment. And
if you're starting a new league to-
day, everything is media. If you
can't get media coverage, you're
dead," said Mr. Glieberman. 111

Internet

Everything you wanted to know about
the Internet but were afraid to ask

ning Corporation, 10;30 a.m.-
noon and 2:30-4 p.m. Tuesday,
Feb. 25, at the Farmington Hills
Library. Registration and re-
freshments will be one-half hour
before the seminars start. To
register, call (800) 598-7834.

ONE STOP Internet is the place to start

(/)

LIJ

1_1J
— 7

We
• Find the right provider for you
• Setup the software you need
• Show you how to use the 'net effectively
• Do your business or personal web pages

FOR LIKE-NEW
WOMEN'S & CHILDREN'S

DESIGNER

fashions
& accessories

Just call us at (810) 541 - 5025 and we will help you
with the rest. All for surprisingly reasonable rates.

CONSIGNMENT'
CLOTHIERS

Call today for a EREE
housecall appt. or
in-store appt.

■ ■ ■ Visit Our Web Site at ■ ■ ■

http://www.rust.neti-mvsionestop.htm
or e-mail us at mvs@rust.net

CC

L1J

341-4570

4304I W. 7 Mile • Northville/

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2 UY

THE JEWISH NEWS

Cindy Schlussel has been pro-
moted to assistant new car sales
manager at Shuman Motor Sales
in Walled Lake.

A free tax seminar on how to
pay less in taxes will be pre-
sented by Maurice Betman of
Comprehensive Financial Plan-

The Building Industry Associa-
tion of Southeastern Michigalc,
will present a seminar on fall
protection standards for res-
idential construction, 8:30-
11 a.m. Wednesday, Feb. 26, at
BIA headquarters, 30375 North-
western Hwy., suite 100, Farm-
ington Hills. There is a fee. To
register, call, (810) 737-4477.

Franklin Club in Southfield
was purchased by the Foun-r,
tains. There will be a face lift to
the building beginning in the
spring, designed by architects
Neumann, Smith and Associ-
ates of Southfield.