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SPECIAL GIFT page C25
purchases they make these
days, says Brian Schubot, vice-
president of Jules R. Schubot
Jewellers in Troy. "Most people
want fine jewelry to be given
to them, for it has sentimental
attachment and permanence,"
he says. "Baby boomers are a
big segment of the population,
One growing phenomenon is
self-gifting. Schubot sees more
women customers rewarding
themselves, picking out and
paying for their own jewelry.
"They usually buy an everyday
piece in gold rather than a spe-
cial occasion piece, but many
of the self-gifters still want their
Located in the Orchard Mall
West Bloomfield
Receive a $25.00
855-4488
Gift Certificate
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Open Seven Days a Week
Monday, Tuesday, Wednesday, Friday, Saturday
10:00-5:30
Thursday 10:00-8:00
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and they are now approaching
those major birthdays and an-
niversaries. A milestone event
like your 25th wedding an-
niversary isn't going to stay on
hold, regardless of your eco-
nomic circumstances," he
says.
He acknowledges that men
are harder to gift than women,
but he notes that sales in cuff
links and watches are strong as
gift items for men. "It's becom-
ing special to get dressed up
again." Pearls may be an old
classic, but they are still among
Schubot's most reliable fine gift
items, for they cut across all
age groups.
"Add-a-pearl necklaces are
still a popular item for new-
borns, but your pearls have to
grow with you. As our cus-
tomers get older, their pearls
tend to get larger.
"Even fine jewelry sales re-
flect some of the social up-
heavals of the past 20 years as
customers struggle to come to
grips with their gift anxieties.
items gift wrapped," Schubot
notes.
One regular customer has
taken control of the gift selec-
don by developing an annual
ritual. She sends her husband
into the store armed with the
latest Schubot catalog, after
she has circled her favorite
items in different prices ranges.
"His taste and hers never
mesh," Schubot says.
Sandy Nathanson and Rissa
Winkelman, co-owners of Gift-
people in Franklin, would
make Miss Manners proud.
They try to emphasize unique-
ness and originality in the mer-
chandise they sell.
The store, which Nathanson
describes as a little historic cot-
tage filled with treasures, spe-
cializes in hand-crafted objects
and items that can be personal-
ized. The partners, who
owned Bookpeople before
opening their gift shop a little
over a year ago, carry a dis-
parate selection of items for po-
tential gifts, ranging from
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