12 MONTH
CERTIFICATE
But when indications began to
appear that high fashion would
eventually go the way of the
corset, Mr. Oberson scaled back
his house-of-fashion operations.
Inspired by the local setting,
Gideon Oberson decided in 1976
to enter the ready-to-wear mar-
ket and open a separate business
as a swimwear designer and
manufacturer.
"Here in Tel Aviv, you wake up
in the morning and there is sun-
light and the weather and the
smells [of the sea]. I feel different
waking up in the morning here
than a designer in Paris or Lon-
don," Mr. Oberson said, noting
that his turnover last year, de-
spite the difficulties, was $10 mil-
lion.
"The sounds, smells and
rhythms of Israeli life translate
well into the swimwear industry."
Mr. Oberson's swimwear and
cover-ups are exported to 20 coun-
tries in Europe and North Amer-
ica, constituting 80 percent of
their sales. Consumers in every
country, said Gideon Oberson,
have their own requirements for
the perfect bathing suit.
For example, in England
women like bright colors — they
want to be sold the fantasy of
summer. French women like soft
fabrics, while Germans buy suits
two sizes too small with tummy
control in order to feel swaddled.
Americans prefer comfort,
while Israeli women go for sex ap-
peal.
Internationally, the swimwear
industry must work one year in
advance to produce its product,
Mr. Oberson said. One bad year
can cause a spiral effect since
swimsuit manufacturers depend
on the earnings of one season to
finance the raw materials for the
next. If summer starts late, peo-
ple won't rush out to buy swim-
suits, and in the end the suits will
be bought at sale prices later in
the season. But if, Mr. Oberson
said smiling, warm weather
starts in February, then swim-
suit designers are made in the
shade.
Unfortunately for Mr. Ober-
son, however, the last five years
have not been favorable for either
the high-fashion or swimwear
markets. "It hasn't been in fash-
ion to be fashionable. Women
spend more money on their
health, diet and interior design,"
said Gideon Oberson, adding that
awareness about the effects of the
sun, which has damaged the
swimwear business, led him to
begin designing cover-ups.
Following the difficulties of the
last few years and the adjust-
ments that have been made to
suit the changing demands, Mr.
Oberson said he now feels busi-
ness is ready to take off.
"Last year was very confused.
It was a very good season for
sales, but we had production
problems, which makes it worse.
Probably next year we will cover
last year's [losses]. I feel like a per-
son who for the last two years has
had problems and is now ready
to jump out and fly and do what
I was doing for the past 10 years,"
he said. El
(c)Jerusalem Post 1996
5.75%
INTEREST RATE
5.870
A.P.Y./*
60 MONTH
CERTIFICATE
60003 1°
INTEREST RATE
• 1 30 10
A.F.Y./*
These are fixed rate certificates of deposit that are insured by Federal Deposit
Insurance Corporation (FDIC). A minimum opening deposit and balance of $500.00
is required to obtain the stated Annual Percentage Yield.
.FZAES7YiRsm
4200 0t*******
:lly Insured 1tir
FederD
BANK
EQUAL HOUSING
OPPORTUNITY
CALL (810)338-7700 or (810)352-7700
LENDER
Main Office 2600 Telegraph Rd. Bloomfield Hills, MI 48302
eo SIM=
.0
4 4.
•
•
4 4,
i/
"fi
** •
*Annual percentage yield when compounded quarterly. Rate is accurate as of 12/20/96. Penalty for early withdrawal from certificate accounts may be assessed.
C 4,
R P O R
Two days of law seminars have
been arranged by the Michigan
Bar and Florida Bar Family Law
sections, Jan. 28-Feb. 2, in Isla-
madora, Fla. For information
and registration forms, call Fred
Morganroth; (810) 594-4200.
E
& Saretsky, PC, will attend MI-
DEM, the international record
and music publishing and video
Daniel J. Boorstein has been
1997
PLYMOUTH
BREEZE
CHRYSLER'S
FINEST
LUXURY
CAR
elected vice president of the Farb-
man Group, a commercial real
estate company in Southfield.
Mr. Boorstein has concentrated
his efforts developing the Metro
World Centre project near De-
troit Metropolitan Airport, ne-
gotiating the I-94/Vining Road
interchange and the purchase of
136 acres by Tanger Factory Out-
let Malls of Greensboro, N.C.
*,•.•
VV
I 49% APR
Financing
available
on selected
models
....
c..o
Chrysler Employees
ONLY =317.39' * per month
Sale Price $ 18.075.50*
Chrysler Employees
ONLY '297 "per month
Sale Price 523.33I
a)
Chrysler Employees
ONLY ' I 96" per month
Sale Price S 13.002'
C I
CC
Michael Charach was recent-
ly promoted from temporary top-
ical news promotion producer to
full-time topical news promotion
producer at WJBK-TV Fox 2.
Howard Hertz, vice president
at the law firm of Hertz, Schram
Daniel Boorstein
and music market in France. He
will be negotiating rights and
publishing agreements for clients
in the entertainment industry.
$ I ,650 **DUE AT INCEPTION • ALL LEASES ARE I 8,000 MILES PER YEAR
Photo may not represent actual vehicle. Sale includes incoming & in-stock vehicles only.
Previous sales excluded.
"Subject to lender's lease approval. Lease payment based on 24 mo. closed end lease. Leasee is
responsible for
S1650 out of pocket and includes first payment and SO security deposit. Add 6% use tax to
monthly payment plus
plates. Customer has option to purchase vehicle at lease end at price determainee at lease inception. To get total
obligation multiply payment x term. 18,000 miles per year average. 15c per mile excess charge. *All sale prices
plus
tax, title, doc., dest. & rebates. Subject to Chryslers College Graduate Program approvals. Sale ends 12-27-96.
HOURS: Mon. & Thurs. 8:30am-6:00pm
Tues., Wed., Fri. 8:30am-6:00pm
SERVICE, PARTS & BODY SHOP
Monday 7:00 a.m.-7:00 p.m.
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LLI
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55