FIRST page 55
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Investments have their ups and
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Q: Will DSO programming change to attract new members?
A: We'll introduce that whole energy of youth and education. I'm
your investment
having
any down
days. Guarantee
D P
A: Part of what we're doing, and that's part of the thinking be-
hind the Orchestra Place project, right now we have one of the top
10 symphonies in the country. We have a hall which is probably,
along with Carnegie Hall and Boston Symphony Hall, one of the
most acoustically sound halls in the country. [DSO Music Direc-
tor] Neeme Jarvi's directorship is top rank. From a pure musical,
symphonic and acoustical perspective, we have a wonderful prod-
uct. That's the good news.
The bad news is you have to be a real lover of symphony to want
to go down [to downtown Detroit] today. The neighborhood isn't real
inviting unless people are real aficionados. We're going to give them
a more friendly environment and more of an experience. People won't
come in five minutes before the symphony starts; they'll be able to
come to dinner, park their car, walk to the symphony. We're going
to very much enhance the parking.
your money — and
a lover of symphony music, but I think last year, one of the most
popular events was James Taylor playing with the DSO. There are
aging boomers who like James Taylor and a lot of people a gener-
ation older who like the DSO. We were astounded at how broad an
appeal that had.
your peace of mind.
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1 - 8 0
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Q: How extensive is Jewish involvement in Detroit's revi-
talization?
A: I think there are a lot ofJewish individuals who are involved,
but I don't know if there's a lot ofJewish institutional involvement.
I think it's something the Jewish community is interested in doing
more of. It's important that we're perceived by the wider communi-
ty as being committed and involved. I don't think anyone has been
more involved than my father-in-law Max Fisher. My involvement
is inspired in many ways by his example. It was from Max that I
started to hear about Detroit and saw an example of dedication to
the city. ❑
- 2 9 2 - 1 3 0 0
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Birmingham Duo Mixes
It Up For Pops Fans
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I
SPECIAL TO THE JEWISH NEWS
magine earning a liv-
ing by making mixed
tapes for yourself and
your friends.
Marc Schwartz does
just that.
Well, sometimes he
has to hop a plane for
a business meeting in
Los Angeles or New
York, do a little re-
search on the latest mu-
sic trends and fashions,
maybe fit in a bit of
marketing. But essen-
tially, he gets to play
with music. And he gets
paid for it.
Mr. Schwartz and his
partner, Dave Stevens,
are co-owners of S & S
Entertainment Group
in Birmingham, a year-
old corporate holding
company that provides
marketing and distrib-
ution services to other
recording companies.
The company also
Marc Schwartz: Master mixer.
makes its own greatest
hits packages under the
said Mr. Schwartz.
name of Coyote Sound Cuisine,
What the listening audience
which are all available on CD is looking for generally falls un-
and cassette.
der one of two "umbrella" cate-
"We help the consumer best gories. Pure Country, for
find what they're looking for," example, has 14 titles under its