TRAVELLER page 71
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from their Israeli partners and
"Besides," Mr. de la Fuente
an English graphic artist named added, "there are other papers
Mike Horton, they managed to for that kind of thing. You pick
get out 15,000 copies of the first up The Traveller and you know
issue.
you're not going to get any of that
"We had all these ideas but heavy-handed rubbish."
didn't have a clue how far we
Nevertheless, the one time a
could take them or how to go political piece did get published,
about producing a paper," Mr. de it ruffled feathers with the local
la Fuente said.
authorities. In "Will Jerusalem
"If people followed the paper Become an International City?"
from the start to the 10 issues by American writer David Ben-
we've done since then, they'll see Ariel, readers were warned about
it has progressed as we learned a German-Vatican plot to take
what we were doing," Mr. Day over Jerusalem, urged to take
added.
back the Temple Mount and dis-
They admit their biggest prob- lodge "as symbols of foreign oc-
lem has been getting the paper cupation" the Al-Asqa and Dome
out on time. After the second is- of the Rock mosques, which re-
sue there was a six-month gap side on the site of the Second
before the third appeared.
Temple.
"It was a case of sitting back
"David Ben-Ariel was a nice
and deciding how to make the guy with strong views and a
transformation from a paper to great love for this country," Mr.
a good paper," Mr. Day said. "At Day said. "But he probably was
the beginning, the organization talking a bit too much."
wasn't great, and on the whole
Evidently so, for following pub-
the articles weren't particularly lication of that article, Mr. Ben-
good. It was all very loose."
Ariel was arrested by the police
Since May of last year, they've and locked up for a week before
been operating from an old Arab being expelled from the country.
house in the Russian Compound, Ever since, The Traveller has
Jerusalem's conglomeration of been a bit sheepish about ac-
pubs, bars and jazz-cafes, and cepting political material. You
started appearing on a bi- get the distinct impression that
monthly, and for
with these
the last few
guys, it's not so
months, on a
much a case of
Captu ring the
monthly basis.
supporting La-
imagi nation of
More than
bor or Likud
25,000 copies are
Goldstar or
long-sta y tourists. but
being distributed
Maccabee, Is-
in Tel Aviv,
rael's leading
Jerusalem, Eilat, Tiberias, in two (in fact only two) beers.
government information offices,
They first thought of making
hotels, kibbutzim, and of course, a move away from their life's-a-
the perennial hostels.
beach-with-birds-and-booze-a-
Relying solely on advertisers plenty philosophy when some
for their income, the two men heavily tattooed, long-haired
claim to have created their own travelers in Tel Aviv asked why
market, with the bulk of ads the paper couldn't be made just
coming from hostels, pubs, mu- a bit more intelligent.
seums, travel companies, film
"When we started the paper,
distributors and some of the larg- it was very jokey and not partic-
er international restaurant ularly intellectual — not that it
chains.
is now, but it was even less then
What started out as a light- — and that made us realize the
hearted publication is becoming market was not quite what we
a touch more serious as the pa- thought it was," Mr. Day said.
per expands. "We began as a
In the most recent issue, The
travelers-based paper," Mr. Day Traveller included articles on the
says. "But we are beginning to Israel Festival, east Jerusalem,
diversify and produce a publica- the Chasidim, gay life in
tion for travelers, tourists and Jerusalem's Independence Park,
students with more general and and working on a kibbutz. In ad-
feature articles."
dition there was a cinema guide,
This diversification might not tips on what to do and where to
be all that surprising consider- eat in Jerusalem, Tel Aviv and
ing the fact that the paper's Jerusalem bar guides, and gen-
founders are no longer travelers. eral tourist information.
They have become residents with
Future plans are to improve
more Israeli friends than those the paper, come out every two
on the move, and with different weeks, add a North and South
priorities than was the case a Israel supplement and go on the
year back.
Internet.
So far, they've steered well
If they were in England now,
clear of politics in what is a very they imagine they could be mak-
political country.
ing a lot more money.
"If you go to a country and de-
"But we provide a service to
cide to write about the politics our readers, enjoy it and are liv-
without any real depth or knowl- ing," Mr. Day said. ❑
edge, it's very easy to offend," Mr.
Day said.