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Total payments LS400 S20,700. Due at incept. is 1st mo. pymt., ref. sec. dep. LS400 S5000, plus use tax, license, and title fees. Next time you feed your face, think about your heart. Go easy on your heart and start cutting back on foods that are high in saturated fat and cholesterol. The change'Il do you good. V American Heart Association WE'RE FIGHTING FOR YOUR LIFE from their Israeli partners and "Besides," Mr. de la Fuente an English graphic artist named added, "there are other papers Mike Horton, they managed to for that kind of thing. You pick get out 15,000 copies of the first up The Traveller and you know issue. you're not going to get any of that "We had all these ideas but heavy-handed rubbish." didn't have a clue how far we Nevertheless, the one time a could take them or how to go political piece did get published, about producing a paper," Mr. de it ruffled feathers with the local la Fuente said. authorities. In "Will Jerusalem "If people followed the paper Become an International City?" from the start to the 10 issues by American writer David Ben- we've done since then, they'll see Ariel, readers were warned about it has progressed as we learned a German-Vatican plot to take what we were doing," Mr. Day over Jerusalem, urged to take added. back the Temple Mount and dis- They admit their biggest prob- lodge "as symbols of foreign oc- lem has been getting the paper cupation" the Al-Asqa and Dome out on time. After the second is- of the Rock mosques, which re- sue there was a six-month gap side on the site of the Second before the third appeared. Temple. "It was a case of sitting back "David Ben-Ariel was a nice and deciding how to make the guy with strong views and a transformation from a paper to great love for this country," Mr. a good paper," Mr. Day said. "At Day said. "But he probably was the beginning, the organization talking a bit too much." wasn't great, and on the whole Evidently so, for following pub- the articles weren't particularly lication of that article, Mr. Ben- good. It was all very loose." Ariel was arrested by the police Since May of last year, they've and locked up for a week before been operating from an old Arab being expelled from the country. house in the Russian Compound, Ever since, The Traveller has Jerusalem's conglomeration of been a bit sheepish about ac- pubs, bars and jazz-cafes, and cepting political material. You started appearing on a bi- get the distinct impression that monthly, and for with these the last few guys, it's not so months, on a much a case of Captu ring the monthly basis. supporting La- imagi nation of More than bor or Likud 25,000 copies are Goldstar or long-sta y tourists. but being distributed Maccabee, Is- in Tel Aviv, rael's leading Jerusalem, Eilat, Tiberias, in two (in fact only two) beers. government information offices, They first thought of making hotels, kibbutzim, and of course, a move away from their life's-a- the perennial hostels. beach-with-birds-and-booze-a- Relying solely on advertisers plenty philosophy when some for their income, the two men heavily tattooed, long-haired claim to have created their own travelers in Tel Aviv asked why market, with the bulk of ads the paper couldn't be made just coming from hostels, pubs, mu- a bit more intelligent. seums, travel companies, film "When we started the paper, distributors and some of the larg- it was very jokey and not partic- er international restaurant ularly intellectual — not that it chains. is now, but it was even less then What started out as a light- — and that made us realize the hearted publication is becoming market was not quite what we a touch more serious as the pa- thought it was," Mr. Day said. per expands. "We began as a In the most recent issue, The travelers-based paper," Mr. Day Traveller included articles on the says. "But we are beginning to Israel Festival, east Jerusalem, diversify and produce a publica- the Chasidim, gay life in tion for travelers, tourists and Jerusalem's Independence Park, students with more general and and working on a kibbutz. In ad- feature articles." dition there was a cinema guide, This diversification might not tips on what to do and where to be all that surprising consider- eat in Jerusalem, Tel Aviv and ing the fact that the paper's Jerusalem bar guides, and gen- founders are no longer travelers. eral tourist information. They have become residents with Future plans are to improve more Israeli friends than those the paper, come out every two on the move, and with different weeks, add a North and South priorities than was the case a Israel supplement and go on the year back. Internet. So far, they've steered well If they were in England now, clear of politics in what is a very they imagine they could be mak- political country. ing a lot more money. "If you go to a country and de- "But we provide a service to cide to write about the politics our readers, enjoy it and are liv- without any real depth or knowl- ing," Mr. Day said. ❑ edge, it's very easy to offend," Mr. Day said.