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November 10, 1995 - Image 74

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-11-10

Disclaimer: Computer generated plain text may have errors. Read more about this.

(.1

English At Last
In Israeli Air Media

NECHEMIA MEYERS SPECIAL TO THE JEWISH NEWS

T

A.;

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DIRECTOR OF RESIDENT SERVICES
FLEISCHMAN RESIDENCE / BLUMBERG. PLAZA
6710 W. MAPLE ROAD, WEST BLOOMFIELD, (810) 661 2999
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here are some 100,000 Is-
raelis whose native lan-
guage is English and
another couple of million
who understand it to one degree
or another. Moreover, a million
or so English-speaking tourists
pass through the Holy Land each
year.
This far-from-secret informa-
tion has apparently not reached
the people who run the Israeli
Broadcasting Authority. For the
Authority allocates only 15 min-
utes per day of TV time to an
English-language newscast, and
less than an hour to English-lan-
guage news and features on one
of the five radio stations that it
operates.
But now there is hope for the
"Anglos" thanks to the opening
of regional radio and TV stations.
The managers of these stations,
anxious to snatch listeners from
existing national ones, are apt to
give English broadcasters a
chance to show their stuff.
The first to be offered the op-
portunity is a bouncy New York-
er by the name of Sheila Zucker,
who, every weekday, "owns" the
8:30 p.m. to 9:30 p.m. slot on the
new Jerusalem radio station and
hopes to be picked up in other
parts of the country as well.
Sheila has 20 years of experi-
ence behind the microphone,
starting with a stint at New York
City's famous WEVD. Then, af-
ter she came on aliya in 1983, she
hosted a series for overseas lis-
teners called "Hello Jerusalem."
The new program, titled
"Sheila's Show," is a one-woman
operation, to which Ms. Zucker
devotes "all day long and three-
quarters of the night." If she pulls
in enough additional advertisers,
however, the management of her
station will presumably offer her
some assistance.
Meanwhile, she is buoyed by
the enthusiastic response of the
public and by the willingness of
innumerable VIP's to take part
in the show. The very first night

she went on the air, Jerusalem
Mayor Ehud Olmert stepped out
of a City Council meeting in or-
der to speak on "Sheila's Show"
and to answer questions from lis-
teners. Even more extraordinary,
Minister of Labor Ora Namir lat-
er that week called in from Bei-
jing (where she was attending the
Fourth World Conference on
Women).
A number of other politicians
are scheduled to appear shortly,
among them Police Minister
Moshe Shahal, Minister of Reli-
gious Affairs Prof. Shimon

Israel finally gets
homegrown
English-language
talk shows.

Shitreet and Dan Meridor, who
was a minister in the last Likud
government and presumably will
be a minister again should his
party regain power.
The fact that political figures
are anxious to appear on the
show probably has something to
do with next year's elections and
the party primaries that will pre-
ceed them. But Sheila doesn't
limit herself to politicians by any
means. Among those interviewed
on her early programs were Jan
Willen Van Der Hoeven, head of
the Christian Embassy in
Jerusalem, Dr. Amir Zeligowski,
a prominent plastic surgeon,
Sherwin Pomerantz, a former
President of the Association of
Americans and Canadians in Is-
rael who is now promoting in-
vestment in Israel, and
Jerusalem astrologer Marralyn
Ben-Moshe.
Ms. Zucker believes that if she
scores a success on regional ra-
dio, "Sheila's Show" may also find
a place on regional TV. ❑

WERE FIGHTING FOR \OURCIFE

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